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October 18, 2024· 54m

A Cigar Hustlers Podcast Special Episode: Zino Cigars with Law Ream, Brand Activation Manager

A Cigar Hustlers Podcast Special Episode: Zino Cigars with Law Ream, Brand Activation Manager

Episode Summary

A Cigar Hustler's Podcast sits down with Law Ream, Brand Activation Manager for Zino Cigars at Davidoff, for a long, loose conversation about how a Navy special operations vet turned high-end wedding and commercial photographer ended up living out of a bright yellow Zino van 100+ hours a week. Law walks through his unlikely career arc: leaving the military in 2007, stumbling into wedding photography after a bad pickup attempt in a San Diego bar, building a Miami photo/video business that billed $25,000 weddings and six figures in commercial work, then watching COVID gut it in 2020.

The cigar chapter starts with Nick Perdomo. Law talks about tailgating Miami Hurricanes games with Perdomo, earning a shot after a factory tour in Estelí, and then convincing the company to launch a YouTube channel — which went live in January 2020 and hit a million views a month within six months. He explains why he and Perdomo eventually parted ways (quality, cost per video, and a refusal to make content aimed at younger smokers), his Republic of Debauchery channel with partner Albert, and later video work for Drew Estate, Aganorsa Leaf, and Smoke Inn. He also shares a contrarian take that Padrón risks aging out of relevance by not marketing to younger smokers — a claim the hosts push back on, noting Padrón is still their fastest-growing brand year over year.

The Zino portion covers how Jack Hair's move to Davidoff/Camacho tipped Law off to the job, the six-round interview process that included Davidoff's Basel headquarters, and why he smoked a Zino Nicaragua 30 minutes before his first interview to decide whether to pull his resume. He breaks down the brand story — Zino Davidoff's first name anchors both the ultra-premium Zino Platinum line (refined, later-years Davidoff) and Zino Nicaragua (the young, traveling Davidoff) — and reviews the five US vitolas: Gordo, Short Torpedo, Robusto, Toro, and a machine pre-cut Half Corona that he says delivers the best flavor of the bunch, with notes he describes as vanilla cupcake. He notes Zino Nicaragua as Davidoff's first true value line at roughly $6–$7.50 MSRP, and teases a second, darker and fuller-bodied sub-$10 Zino line in the works.

Rounding it out: road stories from Tennessee (Knoxville, Nashville, Memphis, Germantown, Franklin), a melted trailer harness rescued by Southern hospitality and a Tractor Supply employee, state-by-state tobacco tax sticker shock, a running gag about missing Zino bottle openers, the office nitro cold brew kegerator saga, Davidoff's legendary Camacho Tom Landry private-jet marketing era, and a detour into the Liam Payne news of the week.

In This Episode

  1. 01
    Meet Law Ream, Zino Brand Activation Manager
    Law explains what a brand activation manager actually does at Davidoff and how it differs from a brand ambassador role.
  2. 02
    Navy Service to Wedding Photography
    How recon photography training, a failed bar pickup, and the 2008 crash pushed him into a six-figure Miami wedding and commercial photo business.
  3. 03
    Nick Perdomo and the Perdomo YouTube Channel
    Law recounts earning Perdomo's trust on an Estelí factory tour and launching a channel in January 2020 that hit a million views a month.
  4. 04
    Republic of Debauchery, Drew Estate, Aganorsa and Smoke Inn
    Life as an independent cigar content creator, the Matt Booth interview, and why breaking even for three years led him to look for a job.
  5. 05
    A Contrarian Take on Padrón and Complacency
    Law argues Padrón's lack of marketing to younger smokers is a long-term risk, and the hosts counter with their own sales data.
  6. 06
    Landing the Zino Job
    The Facebook posting, the disappearing salary number, six interviews including Davidoff's Basel headquarters, and the all-yellow wardrobe.
  7. 07
    Zino Nicaragua vs. Zino Platinum
    The Zino Davidoff backstory behind both lines, plus a vitola-by-vitola breakdown where the pre-cut Half Corona wins on flavor.
  8. 08
    Life on the Road in the Yellow Van
    Tennessee favorites, a melted trailer harness and Southern hospitality, state cigar taxes, and a teased new sub-$10 Zino blend.

Brands & Cigars Discussed

ZinoDavidoffCamachoPerdomoDrew EstateAganorsa LeafPadrónRocky PatelGurkhaOscar ValladaresAVODunbarton Tobacco & Trust
Zino NicaraguaZino PlatinumCamacho Tom Landry

Linked items are in our shop. Mentions without a link aren’t currently stocked or couldn’t be matched with confidence.

Transcript

All right, so we are here. Go ahead and introduce yourself, sir. Hi, I'm Law Ream, and I work for Davidoff, and I'm the Xeno Brand Activation Manager. Okay, so, wait, can you explain Brand Activation Manager?

Yeah, we'll get into that in a second. First of all, Jack already did that on the Camacho thing. Oh, okay. Gotcha.

So he's Jack for Xeno. He's a Xeno version. Oh, okay, gotcha. I'm half the man Jack is.

Who's not? So I've done a little bit of research about you. So you started off in the PCA, converted over to the CRA, right? And now somewhere along the lines you find yourself at Zeno, huh?

Yeah, so I just, I kicked the FDA's ass. That's why I recognize the name. Okay, the PCA and the CRA, okay. Yeah, yeah, yeah.

I got you, I got you. Alright. So I took the FDA to town and I was like, you know what, that's enough for my career. I kicked the FDA's ass in court, and now I work for Davidoff selling Xeno cigars.

And here you are. You figured, hey, you peaked already in the political realm. But you, I mean, all kidding aside, you did have a run-in where Steve Sakka thought that you were Scott Weeks at PCA. I've had so many run-ins with people.

Nish from Rakim Patel. Nish doesn't know what's going on half the time anyways. That's eventually what he said. Yeah.

He was like, because this year at PCA, Scott had a family emergency and he had to leave the first day of PCA. Right. And Nish comes up, he's like, "Scott, what are you doing here? " He's like, "Yeah, man, I thought you left.

" He's like, "Are you serious? " Dude, Mike Wasp has told me some scary stories about Rocky Patel. I'm just kidding. He hasn't said anything like that.

I want to throw down a gauntlet right here. I think I can out-drink Rocky Patel. No way. That's quite the statement.

There's no way. You hear me, Rocky? There's no way. Yeah, he's a big fan.

No, no. Here's the thing. He listens all the time. I can out-drink him, but I can't get up at fucking two hours later and run the whole day like I've never drank in my life.

That's the thing. That's a superpower. Yeah, it's not a superpower, just for the record. It's just an additional implementation of other things to keep you going.

Come on now. Allegedly. Allegedly, of course. I'm from Miami, it snows often there.

There you go. Just like Deadpool Wolverine. I didn't see that. We're not allowed to talk about that.

You didn't see it? Not yet. So there's a whole diatribe about how they're not allowed to talk about, um, yes, no animals and all types of things. So how long have you been going by the name law?

Uh, since I was 18. So my first, I was, I was in a Navy special operations. Okay. And my first roommate was a stud named Blue Jones.

Gotcha. And we got this apartment right outside. So the bullets thing is like, it's legit. It's not, you didn't wake up one day and say, Hey, I just want to get a cool bullet tattoo.

I mean, I I did that before I did, that was like 12 years old. Oh, okay. I was like, if I do this, I'll be cool the rest of my life. You were destined for?

I had to shoehorn myself into somewhere cool. Gotcha, gotcha. No, yeah, I got that post-Iraq. But, so, Blue, we got this great bachelor pad where, I was 19, okay, so 19, I lied already, can't trust anything this guy says.

You're in the cigar industry, bro, we don't believe you already, so. So we had this great bachelor pad right outside Qualcomm Stadium where the Chargers played, so all the cheerleaders lived there. Okay. So we had a housewarming party and he invites all of his brothers and all the cheerleaders.

" That's exactly what the girls did, they just started laughing at me, he's like, "brother, if you're gonna live in this house," he's like, "we're gonna be getting some grade A, If there's no female attention in this place, that's the PC way of saying it, you can't be going by such a terrible name, so I'm trying to break it down to where I won't get fired. You're not going to get fired. Listen, here's the thing, honestly, we pre-record these things, so if you ever feel like, hey, I said something that maybe I kind of crossed the line there or whatever, we'll just subtract it out. No, I'm definitely playing it up a little too much.

Yeah, you're gonna be fine. You're gonna be totally fine. I did the Cigar Authority a couple weeks ago, and they got back to me, and they're like, "That was great. That was fantastic.

" So, as of right now, you're living in a van. Down by the river. You're living in a van down by the river. I mean, I ran into you in Wisconsin at Lake Country's cigar auction event.

Yes. Yeah. That's pretty cool. Yeah, it was good.

The cigar and brew fest, something like that? Yeah. You know, Matt's trying to do something positive, right? Yeah.

You know, so I think that he's got some things to kind of critique. I don't think that he was happy with the overall outcome. I guess I wouldn't be satisfied with it regardless of whatever it was, right? Yeah.

So I think he's going to keep working on it, for sure. I had a good time. I thought it was great of it. Yeah, I think a lot of people had a good time.

So I went over to you to go and get, you guys had water, you guys had like Topo Chico? Yeah. And you have this whole elaborate setup. Yeah.

You got this van, you're pulling this thing, you got, I don't remember, umbrellas, like all chairs, all kinds of shit, right? Yeah. Not a single bottle, Xeno bottle opener to be found. It's not a single one.

They're expensive. They're like 75% and 75 cents per bottle opener. Like, who do you think we are? That's where you guys draw the line, huh?

A quarter million dollar for this truck? Can't do the bottle opener. That's it. Out of budget.

Out of budget. Before you got into the cigar industry, you were in photography? Yes. " So this other guy's hitting on her, I go over, and I just speak the few things I know in Tagalog, and she's like, yeah, I was born here, so I don't know any of that.

I was like, oh, that's embarrassing. So the other guy's like, you know, he was like, that was the worst approach ever, and then she said something about photography, and I was like, oh, I know cameras, and then I talked the other guy out of the room, and then she's like, so I got a wedding tomorrow, do you want to come do this with me? I was like, really? I was like, well, alright, yeah, I mean, I'm still trying to get in your pants, I guess I'll do it.

You're kidding me. So, you randomly approached this girl, and you kind of walk your way into a job. Essentially, yeah. Even though I had a way cooler job in real life, I was just like, she's really cute, so I'll go shoot this wedding.

I'll go take pictures at a wedding. I didn't realize there was so much work, there was like zero time to talk to her and flirt with her, and turns out she was married. So, her husband came to help with the setup and everything. So you totally got baited, bro.

I did, but then I learned there's a lot of money in weddings. Did she at least pay you? Yeah, she paid me really well for not knowing anything about the job. Right.

So then I was like, "Oh, there's a lot of money in weddings. " Right. And I'm not the only... One of the other photographers I worked with in Miami was a former lineman for the Dolphins.

Okay. So there's a lot of people that come from big careers and they get into weddings because there's so much money in it. Right. So what were you doing before that?

I mean, how did you find? So I get how you transitioned into it. Yeah. What were you doing before?

I was in the military. Okay. So like you can't just up and leave the military. Well, my four years was coming to an end.

Gotcha. And uh, they, I had the genius foresight to not reenlist in 2007. Right. They can, there's, there's nothing terrible that's going to happen in 2008.

Right. So I'm just, I'm going to get out. Like the, the real reason I got out is cause I was working 100, 120 hour weeks for like 35 grand a year. Right.

And I was like, this is And my stepdad, who's like barely graduated high school, is making a hundred grand a year selling truck parts, working like 30 hours a week. So I'm like, I'm going to get out and go get a regular job. This seems stupid. Yeah.

Then I got out and 2008 financial collapse happened and I couldn't find a job for a whole year. Gotcha. So a couple of years. So then you started, so you got into wedding photography.

Cause you have a whole YouTube page about that. Yes. Yeah. So I got into wedding photography.

The money was really good. Right. I started doing wedding video to expand, well, the income, really. Right.

I never cared about weddings. " I never cared about cigars, bro. Yeah. And here I am.

I'm being honest. It just happened. Mm-hmm. So, okay, so, because the videos that you have on there are really, really intricate.

They're really nicely done, but they just kind of, I guess like any YouTube channel or anything, when you kind of move on to the next segment in your life, it just kind of stops, right? So, they're probably, what, maybe the last one was four years ago? Yeah, about. So, but you did all the editing and stuff for your own videos, too?

Or did you have somebody else with you? No, towards the end, I didn't do the photography or the videos. I was pretty much like a producer of the weddings. I had extremely talented photographers and videographers working for me, and I just kept developing the business side of it.

Okay. So, like, I developed all these services that made all this extra money, and it actually made my life easier. " Right. " Right.

When really, we had to do it anyway. Right. So now they're getting actual less product. Right.

Because they're not shooting the reception, but the couple felt like they were getting a better product. Of course. Because now the video's already edited at their wedding. Right, you have that whole captive audience right there as well.

Yeah, and now I don't have to stress for the next two weeks about editing a video. Right. Same with the photos, like I hired this rock star photographer, he shot like Dwayne Wade's wedding, Kevin Hart's wedding, like he was a rock star, and he's like, same thing, I hate receptions, I'll do everything but receptions. I was like, get in there and start editing some photos, he's a world champion Photoshop editor.

No kidding. So like, these photos are coming out, like, you know, he has a lot of magazine covers, and we're just delivering them at the weddings, and I'm charging an extra thousand dollars for that service. No kidding. And I charged extra money because he had a famous portfolio, not because I did.

Right. Like, hey, look, here's my celebrity photographer. This is the guy. But, but if they didn't want to pay for that package, I hired the same guy anyways.

All right, well, if you don't want that, we'll get somebody else in here. Yeah. So what are you doing tomorrow? Okay.

So like, so you got into this whole thing. Yep. All because you walked up to a girl at a bar. Exactly.

Yeah. " Yeah. I was like, "I can't believe you just made five grand for one day of work. " So I was like, "I want to get into this.

" And then you built this whole thing up. You had a whole team with you and it's going well. Yeah. So then what happens?

How the hell, how do you find yourself out of this successful business and then eventually find yourself in a yellow van traveling around the world? So again, there's something else on the horizon I didn't predict, I was like, so at the time, I expanded out of weddings, and I was shooting commercial projects for big hotel chains and big restaurant chains, and that was actually way more work in the same amount of money as weddings, but you just feel more professional, you're like, oh, because wedding photographers are totally looked down upon, like, you know, the... Well I guess the entry level to get into it isn't hard, right? Now, I mean, levels of expertise as you get into it are definitely different, but it's just like being a real estate agent.

Anybody can, you can go take the test and, you know, you can become a realtor, right? I have always compared wedding photographers to realtors. There you go. I'm like, anybody can do it, only a few can make a lot of money at it.

Right. Makes sense. So, I was charging like 25 grand per wedding at the end. That's a lot of money.

That's a lot of money. Okay, so, something's on the horizon that you don't see coming. Yeah, so I'm doing hotels, I'm doing restaurants, I'm doing events, I'm like, I'm really well diversified, there's nothing that can come out of nowhere and just wipe me out completely. Right.

Then the pandemic happened. Then there's COVID. I made, in 2019, I made $190,000 that year, in 2020 I made $30,000. Ooh, that's quite the dip.

I had one client that came out of nowhere. Really? Nick Perdomo. Okay.

" I went on a factory tour, and he actually had his hired photographer there. And the guy was pissing him off, complained about his hotel room. You know, we went out at like 4:00 in the morning to shoot the sunrise. And Esteli, I mean, what hotel was he expecting to stay at?

I know. He complained about the one in Managua. The one in Esteli is like way worse. So he was already complaining at the peak of the trip.

" Yeah, and with Nick Perdomo, like, if he does something for you, you do not complain about it, no matter what. Gotcha. Because he will, he doesn't like that. So, this guy started off on the wrong foot immediately.

Okay. And then eventually, at the end of the trip, he's like looking at my photos, looking at his. Like, I wanted to go back out the next day, because the first day of sunset over the tobacco fields, it was like, terrible. There was, it was overcast, you couldn't get any like, you know, the highlights of the suns on the leaves.

" I was like, "It was terrible. " And we had to get up at like 4:00 in the morning to do this. Right. And this is technically my vacation.

Right. So the hired photographer's like, "Nah, I'm good. " Yeah, he was done. So that was like the last straw for Nick.

" Yeah. Did I just find myself another job? So even though it was like the lowest paying job I had at the time, because this was like 2018, it was like the lowest paying job I had at the time. I was so excited to just do cigar work, you know, just be completely outside the food and events industry.

So you've always liked cigars, though? Yes. I've been smoking since I was 18. Okay.

All right. So, you start working with Perdomo. That's really how you kind of enter yourself into the cigar world. Yes.

Eventually, you stop working with Nick Perdomo, I would assume? Yes. We butted heads a lot. Yeah.

Nick is a genius businessman, but at the time, nobody in the cigar industry understood YouTube, and I studied this hard, and I convinced him. I started convincing him in 2019 to do a YouTube channel. I was like, we gotta do this, trust me, there's no manufacturer doing it at this level. You have a couple retailers doing it, you have a bunch of other people that don't even work in cigars doing it, but no manufacturer's doing it.

You can take over the industry. So six months of convincing him, we finally do the YouTube channel, and this is when we got the timing right: we launched our first video in January of 2020. It was a perfect storm. Oh, okay.

It actually works because people are staring at their phones. Nobody's doing YouTube at this time, especially in the cigar industry. It's like Tim and a couple of other people. People are now stuck at home, they have money to spend still, and they have a lot more time to smoke cigars.

Right. And consume YouTube. So it was the perfect storm and the channel blew up and we're doing a million views a month within six months. Oh, wow.

Yeah. That's incredible, dude. Just on YouTube. No, not putting it anywhere else.

Right. It was, it was, it was incredible. So that was, so you were with him for about two years, around 2020, 2021 is when you stopped or? Uh, 2020, mid 2020.

Okay. So, uh, we, we just kept butting heads, you know, cause I would not let the quality go down and, and they, they wanted to do it the way they always do Perdomo and I'm like, you can't do that on YouTube. It's not going to work. Right.

So we're just always fighting. Well, you're an artist. Yeah. Right?

When you produce stuff, it's art. Yes. It's a tremendous amount of work. It is.

And then when you go and review it, you analyze it, you adjust it over and over and over again until you eventually find yourself with the content that you like, right? Yes. So you build this whole thing and he's like, "Hey, that's not what we want. " Right.

Like, I had a few jokes in there, and they're like, hey, Perdomo's a serious brand, we don't do jokes around here, you know, but there, I was making the content geared towards, you know, like 25-year-olds, people just getting into cigars, I'm like, you, you have all these like 40, 50, 60-year-olds smoking your cigars, we're not making content for them, so it was a whole new market that they were, you know, not used to approaching, so I'm like, this, whatever works for them does not work for this group, they're a totally different breed. Yeah, a hundred percent. And your 40, 50, 60-year-olds, they get older and they die, right? And you want to make sure that you have new consumers coming in.

Exactly. Like, so, totally different subject. Yeah. Nobody agrees with me on this at all.

Okay. But I think Padrón's going to die out a lot sooner than anyone thinks. Really? Because they have all these dedicated, loyal smokers in their 50s and 60s.

When they die off, they have nobody to replace them. Right. " They're trying all these thousands of different brands out there, they don't know which one to choose. So I think they're very complacent right now, because they don't market, they have a very small sales team, they have no social media presence whatsoever, they don't do interviews, they don't do anything.

So I think they're going to die out sooner than most companies. I think you know I think that their format is actually quite intriguing you know I I understand what you're saying as far as the age bracket yeah that does make sense to some degree but I can tell you that there it's definitely some youth that is smoking for drones yeah you know so though everything that they do is not the norm to some degree I could tell you year over year they're still the fastest growing brand manufacturing brand in our store. Really? Crazy.

Yeah. Well, maybe in your store. And they're in every store I go to. They are.

So they have a great presence. Right. I think if complacency kills, I mean... That's true.

You look at Kodak, right? They developed the first digital camera, got mad at the guy, fired him, and then they were out of business. Yeah, that's true. So...

That's very true. I mean, it's very possible. It can happen overnight if you get complacent. All of a sudden, yeah, absolutely.

Or, you know, maybe they get like a Padron van. Yeah. You know? Yeah.

And they stick, you know, maybe you jump or something, or they stick somebody else in there and they travel around and they, you know, and they have bottle openers. Yeah, whoa. At that point, they're above you. Who's complacent now, right?

Yeah, yeah. Surprise. Surprise, Zeno. All right, so you're working with Perdomo.

Mm-hmm. Somewhere along the lines, you find your way with Drew Estate, right? Yeah, so our, my contract came to an end with Perdomo. We said after six months, we'll sit down, we'll reevaluate.

Right. He's like, "Hey, I love what you're doing, but it's expensive. " I was like, "Well, I guess we're done, because it's a lot of work. " I was putting 40 to 60 hours in each video, and we were doing two videos a month, and we wanted to up it to one video a week, so four videos a month, but not change the price.

And I was like, "I would love to do it, but I can't. " Right. So without you hiring another person to help you. Yeah.

And then you got to pay that person. Right. Yeah. And I had a business partner.

I was splitting a commission with him because he introduced me to Nick Perdomo. So I wasn't even taking most of that home. Was he doing anything? No, he's I had a deal with him.

Like he's the one who introduced me to a lot of my clients pre-pandemic. Right. So he was he's now my business partner on the Republican Abatari channel. Right.

But before that, I worked at a law firm and met him. We were both, like, heavy cigar smokers and drinkers, so we got along really well, and he was, like, senior up in the law firm, and I was like, hey, look, man, I was like, I do all this stuff on the side, like, what if you just introduced me to some of your clients, because he was representing, like, Canon, you know, like, the printing company side of the business, he was representing Aero Mexico, like, he had Four Seasons Hotels, like, he had big clients, I was like, introduce me to some of these people, I'll give you 20% commission on everybody you introduced me to throughout the entire time they're my client. Right. So for him, I was just like, do a couple meetings, and then I make money for the next three or four years.

I probably paid him out like 80 grand from Perdomo. No shit. Yeah. So that's 20%, but not half, right?

Right. So I was doing 20%, then the cost of like, I kept upgrading equipment, so I was paying another 30-40% from each video into that. So I was walking away with like, at one point, I did the math, and after three or four months, I was like breaking even on the videos, because I wanted to be so successful. Right, because you just kept, well, you kept reinvesting in your stuff.

Yeah, making it better, new lights, new, you know, audio equipment, you know. Yeah, it's kind of like this whole thing for us. We fucking just hemorrhage cash over, it makes us no money. We refuse to take ad space, like, none whatsoever.

Like, that's not happening. Because I want to say whatever the hell I want to say. If I want to talk about Rocky Patel and Columbia and Bam Bam, I'm going to, you know what I mean? It's just going to happen.

Yeah, we talked on our YouTube channel, we made a video at Gurkha's expense, and like, I love Juan. Juan's such a good dude, Juan Lopez, and I was just like, he was the first one to comment on the video. " And it was like the number one video from PCA. They had like 12,000 views the first week.

" It was true, though. It is what it is. Yeah, you got to say some fun stuff. You got to keep it interesting.

If you keep it really jejune, no one's going to watch, no one's paying attention. It's not fun. It's not even fun to do the interviews. All right, so how did you find yourself with Drew Estate?

So, Perdomo, I'm bringing you back. So, Perdomo contract ends. So, I go with my now business partner, Albert, and I'm just bitching up a storm. We're drinking, we're smoking, and I'm just like, you know how much money that channel could have made?

". I was like, "$100,000". He's like, "No, seriously". I was like, "$100,000, we start our own channel today".

" I was like, "Yeah, you know the business model, you know I'm good at it". He's like, "All right, let's do it". And there's a few things I didn't take into account. One, this was two years after the pandemic started, there's now like three times the creators on YouTube, so the barrier to entry is way higher.

When we did Perdomo, all we had to do was do better video quality and better audio quality and a little bit of script writing no problem now you have to do storytelling fancy editing like you have to do all these things to get ahead of everyone else right so we started the channel and we didn't have a direction to go in either like we didn't because we didn't want to do cigar reviews like everyone else right so we kept trying everything and when you don't stick to uh one subject if you don't if you don't stick to one like style or one Like, if you do cigar reviews, only do cigar reviews. If you're going to interview people, only interview people. And so we were doing interviews, and some cigar reviews, and some myth-busting, and like, you know, so our audience... Like Andrew Tate and Testosterone?

Yes, like that video. So we kind of use it as, we're like, all right, we'll use our YouTube channel as an experiment and start selling this to other companies. Right. So we ran into Jack Hair and Joe Grow at PCA, we like shelled out like six grand, went to PCA, filmed a bunch of videos.

" So, we did that, and then we shopped it around a little bit more. We did some stuff for Aganorsa, some stuff for Smoke In. We helped them with their NFT launch. And it was a lot of fun.

We broke even on everything. We didn't make any money. I depleted all my life savings doing it, but we were enjoying it, at least. Right.

Yeah. And then, then you came knocking to Zeno or what? How do you, so now, so Drew Estate goes, you did, you know, you do all these kind of things in the industry and you're still doing Republic Debauchery. Yes.

No, not, not anymore. It's done. Yeah. Okay.

So the last show was what, a year or two ago or? We posted, actually, you should go check this out. We posted an interview with Matt Booth. That's insane.

I saw it, I didn't watch it, I saw the image of it, but the Andrew Tate one actually, I gravitated to that, and then I gravitated to, there was an interview that you did from PCA, and it was two, and you're right, there are two totally different feels, right, like the Andrew Tate one was really well cut, well lighting, you know, you have different angle shots, you have all of these things going on, and then I go to the PCA one, it was just kind of like, so hey, you know, it's like, oh, it was Oscar Valladares, which I just said wrong, but you said right. Oscar Valladares. That's it, yeah. I grew up in Miami, it's easier.

Gotcha. So, okay, so how do you find yourself in a van down by the river? So, Jack and I were making great videos at Drew Estate. They are some of the best videos out there.

And Jack up and leaves and goes to Davidoff. " No, it's a brand activation manager, sir. See, I fall for that pitfall, too. See, uh-huh.

I actually got corrected in my job interview. During my job interview, I was like, so, as a brand ambassador, and you're like, oh, it's called a brand activation manager. Right. I was like, oh, okay.

I'm very sorry. So, because brand ambassador sounds cool. You're like, I am an ambassador for a cigar company. Right.

Brand activation manager means, it sounds like, I go to events and I set them up for you. Right. And that's essentially what we do, but we like to believe that we're the ambassador. Right.

So, but, um, so he leaves, and I was like, oh, that's a job? " I was like, "I'm happy with my business. It's doing okay. " And I looked it up and I was like, when they first posted, it was like 140 grand a year.

" What? Yeah. Holy God. So, I apply for it, and then I'm like, I'm looking up the posting again, and all of a sudden it's gone, and then they republish it, and they don't have any salary on there at all.

That was a typo, we're sorry. Yeah. So, I guess, they probably like, because they needed to fill the position really quick. Right.

So, they're like, oh, let's put a lot of money, and then they probably got like hundreds of applications. You know, everybody's like, I can smoke cigars for 140 grand a year. Shit, for 140 grand, I'm in. Yeah, right?

Go Zeno! I could wear all yellow. It'd be great. Yeah.

It'd be fantastic. I mean, that's the hardest part of the job is wearing the yellow. All the yellow? Yeah.

It's my whole wardrobe now. I went from gray tone, black, and gray tones to banana. Right? So, I put in my resume, you know, and I like, I put in the resume on like six different websites.

I really want this job. I even email the HR guys like, hey, I put in my resume just so you know, I'm like, Jack, go in there and put my physical resume on his desk. He's just following up. Yeah, I'm just trying to do everything I can.

So I get the first interview and I see the pay as like, you know, it's not what it was before. So I'm like, oh, well, now I'm having second thoughts. I've been building this business because at the same time we're launching our own online cigar shop. Gotcha.

So I'm building, we got-- You figure why not get a little more abuse and why not do cigar retail as well? Well, that was my business partner's idea, right? Okay, we could do this, I get it. We're like three years into this channel, and I'm like, bro, we're still breaking even, we're three years in, my savings is depleted, I think I gotta go another route.

I'm sorry, I know you put a bunch of money into this, I put a lot of work into this, but he goes, I have an idea. He's like, give me one week. I was like, how are you gonna move the needle in one week? And he comes back, he goes, here's our tobacconist license, we're gonna sell cigars now.

I was like, so your solution to our problems is to start a whole new business on top of the other businesses. So I'm going to be essentially running three businesses by myself. Yeah. He's like, yeah.

Yeah, you'll be fine. I was like, OK, let's do it. And then at the same time, like this job opportunity comes up, so like, I'm almost done building the site, ready to launch it, and then I'm about to do my first interview, and I was like, you know what, I'm going to go smoke, I've never smoked a Xeno Nicaragua, I'm going to go smoke it, if it sucks, I'm going to pull my resume. Right.

So I'm like, three puffs in, like 30 minutes before my first interview, I was like, damn, that's a pretty good cigar. I was like, I could smoke this. I don't even have to sell it. It's a good cigar.

And Davidoff knows that. They know it's like a $15, $20 cigar that they're selling for $8. Right. So I go into the interview.

Jack had to do one and a half interviews, he says. He had to do like two interviews, but one was like informal. They're like, you got the job. You got the tramp stamp.

You got the job. I had to do six. I was going to say, so the tramp stamp cuts down about four and a half interviews. Well, it's not that.

It's because Camacho and Ava are like US-run brands for Davidoff. Zeno is from Basel. It's from the headquarters. This is their new baby, and they want to push it more than anything else.

And they're very excited about it. So I had to interview with the top guys over in, you know, Switzerland as well. Did you show up in a suit? I did not.

I wore a yellow polo, though. Right. It's like, I'm already on brand. Right.

Yeah. So you gotta hire me. I have several of these at home. Yeah.

I just happen to have this. I have so much yellow. Yellow is my favorite color. Did I tell you guys that?

I'm a huge yellow fan. So, but they're so protective over this brand because it has, you know, Zeno Davidoff's name on it. So they're like, this has to be somebody that we really believe in. Right.

So it was, it was a lot harder, but I never, I didn't end up pulling my resume. I even load balled myself when I asked how much money I wanted. And luckily they're pretty nice. And they gave me like over asking.

Oh, okay. Above, above asking. Yeah, that's good. Like significantly above what I asked for.

Well, you're working your ass off. Yeah. Well, it doesn't feel like it. I mean, you're sitting in a fucking van.

Yeah. You're traveling all around the nation. Mm-hmm. Like, when do you have time off?

How many hours a week, inclusive to driving? Like, how much time do you put into this brand every week? Probably a hundred hours a week. A hundred hours a week.

Yeah. But it doesn't feel like it. Yeah. The setup of the event is, I would say, three hours per event.

Setup and breakdown is like three hours total. Okay. Everything else aside from that is not work. You're driving in a van.

Listening to a cigar podcast, smoking cigars, like I would do that anyways. And no wife? I have a girlfriend, very, very understanding girlfriend, and she works from home, so she'll fly out and visit me in some states. And where is home?

I moved to St. , so from Miami. I have the coffee keg at my house now, by the way. The one that Jack was building that he kept screwing up?

He had a nitro thing? Oh, the first one? Yeah. Yeah.

Yeah, I'm trying to get it going. Now I'm dealing with the problems. He's been trying to get like the whole office into nitro coffee, cold brew, and it's not taking. Okay, so here's what happened.

So we did the kegerator giveaway, right? " Yeah. Before we did the, before we announced it. Yeah.

So someone, you know, someone won it and we worked out a deal. We want to be in two boxes, but you know, hey, whatever. I was excited because I want to do nitro cold brew in my house. " So I bought a kit and he sent me the keg, which is awesome because I didn't think he was going to send me the keg.

He sends me the keg. I try and put it together. Shit doesn't work. The parts aren't the same.

" So now I know that I'm over my head and I got to try and figure out how to get somebody in here, So that's where I'm currently at with this, but I have this beautiful plastic tub that we're doing five gallons of cold brew in. My wife, well, my wife does. And it's just not attached to the keg. So it just sits in the kegerator in the fridge.

Complete chaos. That's a funny story. Jack figured out the one in the office somehow, right? " And they're like, but they were so excited, because I guess they've been working on it for a while.

A momentous occasion, yes. So, I start mixing, like a month later, I start mixing cocktails for the Xeno event to try and see if I can make a mocktail that'll pair well with the cigar. Right. Long story short, I failed, but I was making these mocktails, and I put the bag of ice into the kegerator.

" and like you can't fix it bro like this thing just like it's a nightmare and i i just bring it upstairs and i plug it in i was like i fixed it and they're like what did you do i was like i know these things bro right i just took the bag of ice i'm a kegerator expert that's awesome well uh i do want to talk about one brief thing before we go as far as what's going on the news because this is i found this was uh pretty fascinating i don't want to i want to segue out of it real quick because i feel like we're coming to an end here soon i'm just getting warmed Are you? Yeah. About Liam Payne? Yes.

The English pop singer best known for his work in One Direction has died at age 31. Yes. The singer fell from a third floor balcony at the Casa Sur Palermo Hotel in Palermo Buenos Aires, Argentina. People Magazine has confirmed Payne was in Argentina where he attended a concert by his former bandmate, Mr.

Horan. He has no idea what's going on. Like, he does these trending topics now and he has no idea. Well, at least it's not a sports thing.

I didn't even know One Direction was still making music. Well, it's not. I mean, Harry Styles is the guy that was in One Direction, right? Harry Styles was?

I don't think so, was he? Yeah. He was the guy and then he kind of blew up and he kind of left everybody else behind, right? That's what they all do.

Kind of like New Kids on the Block. Justin Timberlake, Beyonce, they all do it. Yeah, they all break apart. Yeah, they're just dead weight.

So this guy, he falls off of a third-story building and he dies. Literally deadweight. Literally deadweight. He hit his head or something?

That's not that far. I don't know. Apparently he was jacked up or messed up or something. Well, yeah, sure, sure.

That's not mentioned in the article. They've reached out to his people and the police for information and they have not given a reply. So, do you think Diddy was involved? That's a good question.

Oh, maybe he knew stuff. He was going to testify? Maybe. Did they find baby oil on?

Someone told me Beyonce was in the country. There's a lot in the country. Uh-uh. Oh, yeah.

The conspiracies are already, like, through the roof. A lot of people have left America that they think would be interviewed for the Diddy stuff. Really? Yeah.

So, I mean, he's 31 years old. Argentina's like a non-extradition state, so maybe he was there for a reason. Some of the places people have gone, like, a couple of people went to France, a couple of people went to England. Those aren't, I mean, those are extradition countries, you'd think.

Right. Yeah. It's just a process though. Julian Assange was in Argentina, right?

Forever? I think so. Yeah, I think Argentina is a non-extradition. Yeah, so that's the safe place to go to get away from Diddy.

I don't know. So, if he stabbed himself five times and then fell off the balcony, you know, I don't know. He could have hit things on the way down, apparently. Sharp edges on the building.

Do you think it was the Xeno guy? No? What do you think? There was some yellow apparel they said found.

Yeah, they found a lot of yellow things. I would say the Xenoplatinum guy would make a better Hitman, because he's all black and silver. Gotcha. Apparently they saw a yellow van driving away from the scene in Argentina.

I mean, there's a lot of yellow vans out there. Like DHL. They're not really around that much anymore. They're here, they're in existence, but Mike had a package come from DHL, and so he's really excited about this, Because this is a thing that we're working on for the upcoming PCA.

Yeah. So he's just sitting around. He's like, "I can't wait for this to get here. " It's the next stop.

Okay. And he's got to go. A half hour later, so it's still the next stop. Now he's at Burger King.

" They send you tracking and you can actually see the van move through the city. Yeah. " So he waits almost the whole other hour for this one stop. The guy comes in, go ahead, the package is not in the van.

No. Right, he goes on, he goes through everything, he goes, I'm sorry, they must have left it back at the warehouse. I'm like, well, what does that mean? He goes, somebody will bring it tomorrow.

He comes in with his, he comes in with his Burger King cup. Yeah, he had Burger King in the front seat. You son of a bitch. Oh, so professional.

And that's why, you know, THL is not, there's many yellow vans. Yeah. The Zeno van is probably, you know. It's camouflaged in the fleet.

Right. If you're going to do a hit, you know, camouflage your van. That's it. Blend in.

Yeah. Makes sense. So anything else you want to add before we cut you loose? Oh man, so much stuff.

Go ahead. So there's a cigar called the Zeno Nicaragua. We could talk about that. Okay.

Whatever, man. I think I wouldn't be doing my job if, you know. Go ahead. I love doing this stuff.

Right. We talk about everything but cigars. Yeah. Go ahead.

It's Xeno, Nicaragua, and there's a lot of brand identity issues with it, because we also have the Xeno Platinum line, and most people don't realize that Davidoff's first name is Xeno, so both lines are named after him, but the Xeno Platinum line, which has been around forever, which is the ultra premium line, that's supposed to be Davidoff when he's refined in his later years, and the Xeno Nicaragua is supposed to be Xeno Davidoff when he was younger, traveling around the world before he even opened his shop. Gotcha. So, he would travel all over the world, like, I think he started making his first cigars in the Philippines. Okay.

When he first opened the shop, like, he was making his own cigar, and he was sourcing it from the Philippines before he went to Cuba. And so, that's what he did, he just traveled, and that's what this cigar represents, is like a young Zeno, so it's a very approachable cigar for new smokers. 50 cigar. So is this the one thing that you're promoting is the Xenoplatinum period?

That's it? Xeno-Nicaragua. Xeno-Nicaragua. I'm sorry.

It's a different guy with a black shirt. Right, that's a hit man. Well, I didn't know if I was doing platinum or Nicaragua. So I had an outfit for both for my interviews.

Right. And then as soon as I say Nicaragua, I was like, threw out, I had like a silver suit. Yellow it is. I just threw it out.

Yellow polos. I'll be right back. Hold on, guys. Okay, so how many Vitolas is it?

We have the five sizes in America, right? The European market is different. They have like the Cigarellos and stuff. Okay.

So we have the Gordo, the big boy. We got the Short Torpedo, which is a very interesting cigar. So this cigar, for some reason, the smaller you make it, the better the flavor gets. Gotcha.

So we have your Robusto and your Toro, you know, the regular ones. And then we got this pre-cut half Corona, right? It's a very small cigar. I would never touch a cigar like that before.

You know, I'm like, I'm not a Cigarello guy or anything. It's hand-rolled, and it's machine-cut at the factory, so you just like pull it out and light it, but I mean, I've been smoking the Robusto on the road the whole time, so eventually I got tired, I started smoking the Toro and the Gordo, and then I got into the Half Coronas begrudgingly, and that turns out to be the best flavor of them all. I believe that. It's got this super great, like, I get like a vanilla cupcake.

And yet here we are not smoking that one. Yeah, right. What the fuck? Smoking the Robusto.

Right. Corona's fantastic. This is the one he doesn't smoke anymore. I don't smoke.

The Robusto, I don't smoke that one anymore. I have a lot of those. Would you guys like two? I kind of aged out of that.

What do you smoke? Oh, yeah, the Robusto. I'm like, oh, perfect. Yeah, that's the Robusto.

It's still a great flavor. It's good. It's good. So, like, the Toro has, like, a slightly more difficult pool.

Right. The Robusto's right in the middle. It's got the perfect pool. The Gordo's, like, a little bit airy.

Right. And then that half Corona is just. It's amazing. It is.

It's so great. I don't have any with me, but that's the best one. I mean, I would love to give you some. However, there's 75,000 of them in my van and I'm not sharing.

Pretty much. They're all for me. That makes sense. So it's just the one blend?

Yeah. So you represent one blend. One blend. One cigar.

So you're out driving around the nation. Yeah. For one blend. One blend.

That's why it's not a hundred thousand dollars anymore. That's right. And I can get a kayak. Yes.

That is crazy. Well, it's a whole new line coming out from Davidoff. Right. So, this is the new value line from Davidoff, which they've never done before.

Gotcha. So, all the cigars are sub-$10, pretty much. How much is the half-corona, so it's so small? Well, it depends on what state, I've learned this throughout, because like...

Well, MSRP, standard MSRP is... I think it's $30 bucks for a five-pack. Okay. So, $6 per cigar.

So yeah, I've been in all these other states and I didn't realize some states have like 80% cigar tax, so they're like, how much is that cigar? 50. And they come out and they're like, they said it's $14 in there. I'm like, oh, I'm so sorry.

We don't do taxes at Xeno. Yeah. I'm from Florida. We have no cigar tax, you know, so we're blessed.

Well, you got to hit yourself with a disclaimer and be like, well, I don't know what the taxes are in the state, but suggested retail. I started saying that after a while. I figured that out. Because most states were like, oh, it's 5% tax or 10% tax.

So what state have you had the most fun in so far? Oh, that's a good question. That is a very good question. I mean, it's an hour later.

I figured I'd get at least one good question. Yeah, right? Tennessee, I think, has been one of my favorite states. Tennessee?

Yeah. Okay, where? Nashville or Memphis? I mean, there's two totally different things.

I did everywhere in Tennessee. Okay. So I did, I started in Knoxville. Okay.

Then I did, oh, so I did Knoxville, damn, it's been a while, I've done a lot of these. It's been a long, it's been a long. You live on the road. You're putting 110 hours in a week and you're saying that you're having the time of your life, but like, you know.

It's all a blur. Eventually, the girl's like, hey, look, buddy, I'm fucking out of here. I'm not sticking around. You know, you need to come visit me some or something, but like, you know, you're, you're doing this.

So yeah, of course, it's going to be a blur. It is a blur. So I did, I've, I can't remember the order, but I've, I've done Knoxville, Nashville, Memphis, a couple smaller towns. And they're all great in their own way.

Right. Like Memphis was kind of funny. Yeah. Because, uh, first of all, it can be like, I, I've never driven with a trailer before.

This is like my third event and I have to parallel park it on the main street. Right. It's like, there's a trolley there. Like, so, and you got it back.

It's just a bag intact. Nobody took anything. They're like, yellow's not our colors. Yeah, right.

So, well, that's part of the interesting fact is, so I parallel parked this thing, it's like the trolley's like inches away from it every time it passes. Okay. m. on like a Saturday.

What are you doing closing so early? Like in Miami, your customers don't even start showing up till like 9 o'clock at night. They're like, "Oh, nobody hangs out at night in Memphis. " So they closed down the shop, and these five guys from the shop pull out lawn chairs, and they sit on the sidewalk, and they just start hitting on every girl that walks by, this barbershop style, I'm breaking down this thing, it's August 3rd, I'm sweating my ass off, I'm just laughing so hard listening to these guys just hit on everything, I'm talking like 18 year olds to grandmas, like everything, they have no shame.

That's awesome. Yeah. And a lot of the girls were like hooting back at them. Right.

I was having a good time. Okay. Also, like, you know, the Southern hospitality is a real thing. I had some issues.

Like, every shop I went to, people have helped me out. They've been, you know, super helpful. And obviously, in Tennessee, everyone offered me bourbon everywhere I went. Nice.

They're like, I've turned down more bourbon in that week than I have the rest of my life combined. They're like, why aren't you drinking? I'm like, I'm on the road like six hours today. I have to drive the van.

It's a bright yellow van, and if it swerves, I'm in so much trouble. Yeah, and at that time, you know, I'd only had a week under my belt of driving with a trailer. Right. Now, it's like second nature.

I actually have more trouble driving my pickup truck without a trailer than driving with a trailer now. That's awesome. Yeah, it's like an extension of me now. I would have never guessed Tennessee.

Yeah, so there's two of the most beautiful towns I've ever seen is Germantown, Tennessee, which is right outside of Memphis. So Memphis, you know, it can get, it can get pretty crazy at night there, Germantown is the most manicured, the most beautiful place I've ever seen, and then right outside of Nashville was Franklin, Tennessee, and I'm assuming that's where all the country stars live. That's where all the bougie guys live. Yeah, that place was absolutely stunning.

Yeah, Franklin Cigars over there, Crown Cigars over there. Yeah, we did a couple places. - Our event was at... can't remember.

- Can't remember. It had to be where PJ is. I think it's Franklin's. - Let's see.

Oh, my phone's over there. - It's all the way over there. I have everything saved in my phone. - Right.

- Yeah, but... - Yeah, it's a nice place. - Anyways, very nice place. - Yeah.

- So, I guess the cable for the trailer had come out at one point. - Right. - And it was, like, dragging on the ground and it, like, melted. " uh before i can move again to the next city and every like three guys there like immediately get on the phone they're calling electricians they're calling like supply stores and they figured it out for me and for i went i went to the closest tractor supply co oh this is pretty funny too so um they're like just go to this tractor supply co it costs 35 bucks this person's going to help you out like they're i've never seen you're going to want to talk to carl carl will be at the register yes yeah he's already has the part waiting for if this happened in miami people So like, good luck with that.

Give me the cigar though. Stop wasting my time. You know, if you give me a box, I can probably have someone stop by and take a look at it. It'll be like $400.

I don't know if they're gonna fix it. So they did all this for free. I gave them some swag as a thank you. I'm like, all right, it's 20 minutes away.

All I have to do is get there. It's nighttime now. I have no trailer lights. All I have to do is get there without a single cop pulling up behind me.

The second I pull out of that parking lot, a cop pulls behind me. Like instantly. Right. And I'm just, I'm freaking out because I see him immediately.

He pulls to my like, my echelon, like my back quarter. He's like there for like five minutes and he pulls directly behind me. I can't see him anymore. I can't see around the trailer.

So I'm like, oh man, I'm just, I'm like, I'm, I'm looking off every shiny object to see, a reflective object to see if his lights are on. I can't tell. And then I'd pull up to the tractor supply code and he's not there anymore. It's like, when did he leave?

I was sweating the whole 20 minutes, the longest 20 minutes of my life. I pull in the parking lot, they get me the part, The guy installs it for free on the spot. No shit. Yeah, I was like, wow.

It was like an hour and a half to install it. That's awesome. There's like 19 wires in that cable. Did you give him cigars or something?

I tried to give him everything. He was like, oh, I need a headlamp. I went in, I bought a headlamp. I was like, you keep the headlamp, that's yours.

He's like, no, I already got one, don't worry about it. And I was like, all right. I was like, well, he's like, oh, I need these clippers, you know, or like, what's it called? You know, the tool to smash the little cable.

Crimper. Crimper, yeah. I go in there and I was like, give me the most expensive crimpers you got. Right.

This guy, he's leaving with good stuff. Yeah, I give it to him. I was like, you keep that. He's like, no, no, I can't do that.

I just can't do it. I'm here to help you, man. I was like, please stop trying to give me stuff. I just want to help.

And I was like, Jesus. So now you have really nice wire crimpers in the car. I do. And a headlamp.

Super nice headlamp. It's probably brighter than headlights on them. Those are raffle items, dude. When you go and activate a brand, you're like, by the way, slightly used headlamp.

It's a little bit orangish. It's not yellow. It's not yellow. Yeah.

Yellow or bust. Yellow or bust. Yellow kayak or nothing. Yeah.

So we do have another cigar coming out. That was going to be my next question. So I've smoked it. I can't give anyone information on it, but I have smoked it.

It is very delicious. It's like this line has no business being under $10, but when it does come out, I don't know what color it's going to be. Is it more medium or medium full? It is.

It's got more body to it. Okay. It's darker. That's as much as I could say.

That's all I can say. It's not a Connecticut. And it's not going to be black and silver? No.

No. The Xenoplatinum line is like... Somebody else already has those colors. Yeah, it's already been taken.

Purple. That line is like super... I smoked one of each before my interview. I was like, I could do either of these.

Hopefully it's a platinum, because I could smoke these for the rest of my life, just these. Do I get to guess the color? Can I guess the color? I don't know the color.

Oh, you don't know the color? No, I don't. If it's purple, you have to go to Louisiana and do an LSU whole thing. I spent a whole year there.

I spent a whole year there. Yeah. Oh, darn. Yeah, exactly.

Here's the mild and here's the fuller and you need to buy both. That and LA. Hang out with the Lakers. Yeah, you can do the Lakers.

Yeah. We should do purple. We should do purple. For those of you listening, blaze purple.

So, we looked at R&D and... Purple. That purple right there. There you go.

Purple. Like my Zoa. Do you look good in purple too? Because the yellow is really popping.

I've never tried it. I never tried yellow before. My entire wardrobe was nothing but OD green and black. That was it.

So, now it's got a lot of yellow in it. So, if we get a purple, I'll start leaning into the purple outfits. Do you wear shirts that actually fit you or just the smaller ones? That's all they make.

They only make those, Michael. It only comes in the one size. Does it only come in toddler size? I've never learned how to do laundry properly, so I always buy large, and they always just shrink down to like a small, and I'm just too lazy to replace them.

Alright, so then R&D, we need a 50-50 cotton poly blend moving forward. No more cotton shirts. No more 100% Honduran cotton shirts. I bought these really nice polo shirts from this company called Retro Rifle.

They're awesome. And I have this yellow one with flowers all over it. And I wash it and it shrank like three times the size. I can't wear it anymore.

" Oh, damn. I hope that was a company expense. No, I bought that with my own money. damn yeah the company is pretty pretty good with that they're liberal yeah as long you know what i here's what what i've learned i think that if you always treat the company money like it's your own money yeah and you're responsible with it then no one's watching you yes right but the minute that you start kind of going sideways on things like yeah no problem just swiping that card people like whoa what's going 700 pizza i don't what what happened here yeah yeah they i heard back in But in the day, they were pretty liberal with the marketing, marketing budget, they were just like, I mean, they, they, we had the Tom Landry cigar, Camacho Tom Landry cigar, they rented a private jet, they were flying with Tom Landry all over the country, it was like, I'm like, I want to go back to that Davidoff.

That sounds fantastic. And they're like, we're never going back to that Davidoff. That's not happening. There's a big red line for that year because of it.

Yeah, they're like, we got the private jet, you get the van. Right. Yeah, exactly. You don't even.

It's a minor downgrade. It's a private van. You don't even get a Delta card, I mean, you get SitGo gas card, that's it. Yeah, so I'm the only guy that drives, Jack gets to fly everywhere, the Davidoff brand ambassador, Alex, brand activation manager, Alex Weghorn, he gets to fly everywhere, he's like executive platinum with American, like I have zero points with any airline, nothing.

Nothing, but gas miles, you know, I mean Shell's gotta love you. You gotta do Shell, Shell's yellow. I mean, I mostly do the truck stop gas stations, because I can't, you know, which have the cleanest bathrooms, other than that, you don't want to stop at like a Shell or any of those, you want to stop at a Luv's or Flying J's, because they have clean bathrooms, yeah, or Buc-ee's, Buc-ee's, those are the best bathrooms in the country, these are the, you know, you can write a whole book now on life on the road, I want to do a whole channel on just bathroom reviews, like a whole Instagram, dude, if you did, you would crush, are you kidding me? " How's the toilet paper in there, Bill?

Is that a two ply, or what are we at here? Soft. How many wipes? All right, well, I think this is where we kind of table it off.

What do you think? We're talking about poop now, come on. Well, sir, I appreciate you coming on. Thank you very much.

Thank you for having me. Yeah, absolutely. This is an honor. This is fantastic, and we got a little present for everybody when we release this, so a little nugget.

We like to do these interviews now, we kind of incorporate them throughout the week. Right after we talk about shit, you're going to call it a little nugget? Yeah, a little nugget, a little small nugget, a Buc-ee special, little nugget. They do have the golden Buc-ee's nuggets.

There you go, you get some Slim Jims and a purge. All right, well, thanks again, man, I appreciate you. My pleasure, thanks for having me, brother.

Show Notes

In this special episode of the Cigar Hustlers Podcast, we’re joined by Law Ream, the Brand Activation Manager for Zino Cigars. Law gives us an inside look into the strategy and passion that fuel Zino’s brand growth, sharing the story behind their cigars and what sets them apart in the industry. We also dive into exciting new releases, future plans, and what it takes to bring a premium cigar brand to life.

Tune in for a deep dive into the world of Zino Cigars with great insights straight from the man himself.