Cigar Hustlers Podcast **Bonus Episode: Inside the World of Camacho with Jack Heyer**
Transcript
Everybody stand by.
Industry is in the house.
Here he is the controversial the
legendary Make Way for the King.
Another Mike and Mike production
in 333221110.
Sigar Hassler is the God damn
fucking.
Best.
There's more than one.
There's more.
Is handmade and estelini crap?
We we saw we ran into Pedro over
Rocky Mountain Cigar Fest
weekend and.
That's right, he was there.
He ad libbed happy birthday,
which you never hear.
He was like happy God damn it.
That's right, birthday.
I was like.
That's good, Daddy.
A little like I think his song
was pretty streamlined it.
Was Marilyn monroeing the song?
Yeah.
Nice.
That's the version I want now on
my birthday, God damn it.
He would record it pretty.
We should put him on Cameo.
That's a good idea.
That was actually.
We're on Cameo, you guys are.
Yeah, we actually how much I'm
paying.
Attention.
We've done one, we've done one,
we've done 1.
That was like 20 bucks.
That was yeah, that's right,
yeah.
That's incredible.
I'm gonna I'm gonna expense you
guys saying mean things to WASP,
pick up your phone.
Hey, why do you have $300.00 on
Cameo and you're expensive.
I had some very important
communiques I had to send out.
I had.
Needed special people to help
me.
I had to deliver some things.
I had to get the message.
Deliver some tough news.
Hey, it's the guys from Cigar
Hustler.
You're fine.
I was.
Just going to say that, hey,
we're going to part ways.
It's not you, it's us.
Well, not us, It's him.
Thanks so much, good luck
without some Timo.
Terrific.
Just an incredible start.
I couldn't be better.
Seeing we're off and running
just like that, but we should
probably introduce our guests.
Certainly, yes, go ahead and
start.
My name is Jack Hire.
I'm Did you say to?
Yeah, I said it right.
OK, he said earlier people say
his name wrong but he doesn't
correct.
Them I don't correct them there
was.
One I didn't know if he just let
it fly, he was wrong.
There was one time I just kind
of let it ride.
There was.
I had one Co worker, we worked
on the same floor.
He called, called me Nick for
two years, you son of a bitch.
You got to correct him.
Well, well, I didn't kind of
realize until it was way too
deep and I was like, I can't.
You get to a point where it's
too late like.
He thinks that we're great for
I'm probably saving his phone as
Nick.
I got to just let this go.
And then somebody was like,
somebody was like, did you just
call Jack Nick?
And it was like the end of The
Usual Suspects.
He was like you say,
everything's a lie.
What?
Happened Dude.
I'm Jack.
Hi I'm the Camacho.
Guy that was a friend but.
What, like so you're the
Camacho?
What?
I'm the Camacho brand activation
manager.
That's important.
Brand activation.
I just say the Camacho guy
because that sound, it's a lot.
It's very corporate speaky, you
know, I'm just the Camacho.
Guy, I like brand activation
manager.
Sure, it's kind.
Of his like come on, like you,
you would put that on a poster.
We got the Camacho brand
activation because of.
This yeah, I called you brand
ambassador now I think that's.
I mean, I'm fine with that too,
but that also feels a bit
presumptuous for Camacho Greg.
Told me somebody named George
was coming.
I'm serious, Greg told me.
I said Nick was going to be
here.
No, Greg told me, George this
morning.
Oh, that's perfect, Yeah.
Greg told me.
George.
OK, alright, we're gonna that's.
Fine.
George is my my predecessor.
He was OK.
Emeritus, you totally missed the
joke on that.
No, but so he was doing the
thing.
You know what I said?
My name was Nick that.
Was that was what he was
referencing?
You like to correct me all the
time.
That's perfect.
I said Jack was coming.
As soon as they said somebody
was coming, you guys like no,
no.
His name is Jack.
I know his name is Jack.
I know.
Jack, Jack, I don't know Jack.
What's even kind of funnier is
Jack was the guy that you had
correspondence with.
When Drew State was doing the
whole marketing thing and they
contacted.
Us right yeah, yeah, he was
doing that yeah.
And I said I.
Remember, yeah, you guys, I
remember because because there
were a lot of people were just
like, yes, we'll take whatever
you guys were with people that
were like, that's interesting.
We'll talk to our people.
I was like, damn, these guys are
like, these guys are good.
These guys are mysterious like
holy cow.
Fuck these guys.
I just thought it was, I was
like, wow, there was one guy
that was just like, I was like,
hey, can I get your like
address?
I'd like to send you stuff.
And he's like, what kind of
stuff?
What do you I'm not going to
send you a bomb.
I was going to send you like
cigars, dude.
I didn't, I did not correspond.
I was like, all right, that's
that's fine, man.
I'm not going to just like, what
does that look like?
I'm not going to chase you down.
How?
Often are you sending things?
Yeah.
So for your address.
Before I let it go, getting back
to the whole letting somebody
else call you fucking Nick for
two years I went.
So I go to the same gym.
I've been to the same gym for
like 7 fucking years and there
is this guy.
I called him Joe.
OK, so one day about three years
later, after meeting Joe, I'm in
this class with my wife and the
instructor says, Oh well, Phil
knows what he's what he's doing,
just go talk to Phil.
And I look back at this group of
people and there's only like one
other guy there.
And I go, I go.
Who's?
Phil, are you calling Phil Joe
Who's?
Who's Phil?
Tell his wife it's so funny he
doesn't know his.
Name and and then he he knows
it's over.
At that point he's like fuck.
I've been in his shoes where
you're just like, he seems like
such a nice guy, he means well.
I didn't stop him the first time
and then it's like time I.
Work in, it's too late.
I'm not that.
I'm not a nice guy, 'cause I
looked at him and I said, you
motherfucker, you son of a
bitch.
Are you fucking kidding me?
This whole time you let me call
you Joe, and your name's Phil.
Fucking ridiculous.
No, that's me.
That's totally me.
Just like, yeah.
Whatever, it's a nickname I go
by.
I just.
Whatever you want to call me,
man, because I, I live in
constant fear of calling
somebody by the first name.
So I actually learned a good, a
good tip.
There's this guy that we hire
for BBQ events and he just calls
everybody old boy.
He's a old boy.
Would you hand me that day?
Old boy.
So I was like, I don't know if I
have the same gravitas.
Like I don't know if I can walk
around, pull that off and start
old boy and people.
He's like, I was like, do you
know my name?
He's like, what are you talking
about, old boy?
I know you.
We've known each other a while.
Your Nick, right?
Your Nick?
Yeah.
Nick, I know you like a brother
old boy, so I always am just
like, hey, I have a question for
you specifically because I have
just a terrible.
I have a good face memory,
terrible name memory, and I'm in
a very name kind of thing.
I get people nicknames.
So I go into a cigar shop and
I'm like, all right, I, I got
two names for sure.
Who are the two names that I
need?
I'll get those two names and
lock down.
Everybody else is just.
Oh boy.
Randy.
Maybe.
Hey, perhaps.
Perhaps, Randy, you.
Probably get away with dude.
Dude, bro, I could, bro.
I could bro.
I accidentally called the guy
champ, like thanks champ.
And I was like, what am I, the
guy from Monopoly?
Seven years old, like a newsy.
And a little buddy.
I was like, I just champed them.
I don't hate that.
I think it's crazy too, when you
meet somebody for the first time
that you have had multiple
levels of correspondence with on
social media.
Yes, that's tough.
I'm like, oh, you're oh shit, I
had no idea.
That's what you look.
You look at this little circle
on my phone and I no, you're a
lot taller than I.
Think taller than on my phone.
So weird.
I always think that that's weird
when you you know that you know
somebody and you're like, do I
have to introduce?
Do I have to introduce myself to
you or do I just kind of get to
start?
Yeah, like where are we at on
this?
How you been?
Yeah.
Or like I'm I'm the worst at
like meeting my buddy's
girlfriends.
I'm like, I know who you are and
I'm just like.
Are we shaking on?
This one or semi from are we?
Side hugging.
Right.
Like a like a quick little.
Hey, hey.
Champ, Hey.
Champ, just go.
Champ, good to see you there.
I'm looking.
I'm making direct eye contact
with you.
I definitely haven't looked at
your Instagram before.
This is the first time we've
met, and this is how I'm meeting
you exactly right now.
Nice to meet you.
I haven't heard anything about
you in great detail this first
time that we're meeting.
I always struggle with that too.
Yes, he's never introduced you
in conversation as my fucking.
Bitch and I'm I've never heard
about how annoying you are.
About the dishes.
This is the first time I'm
meeting or hearing anything
that.
I hope you don't look like your
mother in five it's.
So nice, so nice.
To meet you.
Well, I always just say like
I've heard so much about you.
I haven't heard I'm the worst
about just saying shit that I is
not true at all in like casual
conversation.
Oh, I've heard I've heard a lot
of great things about this shot,
you know, and the ref was
driving me over.
He's like, oh, these guys are
the worst.
Every time I come in here they
scream at me for 2.
Not you guys.
So you did drive with my kid on
the way?
Not you guys, but these guys
scream at me for an hour every
single time I walk in.
I'm like, oh man, you know,
Carlos was telling me you guys
are a great counter.
And then I go in the human or
there's like a box on the floor.
I'm like OK.
It's fucking bleeding out or
yeah it's got like 2 cigars on a
one of the sideways.
I've done that.
We went to I'm kind of a stupid
guy.
I in my mind, we went to burn.
We were in me and my cohort were
going to smoke Lahoma, OK, and
we were at burn.
I was like we do great business
here.
They're like we don't carry a
single thing.
I was like thank you guys for
being great part thank.
You.
So much they're like, no, you're
stupid.
I looked at your account and you
haven't made a purchase since
2019.
You've never bought anything
from us.
I like okay, that's good, that's
good or.
So have you considered taking on
Camacho?
How many skews are?
It looks like you're ripe for
about 14.
Of them, I got some cutters in
the car.
We can put something together.
Do a custom promo for my shoes
maybe I can.
I have only have the one shirt.
I can't offer you the shirt, but
the shoes I feel good about.
Will leave barefoot.
No, that's.
The thing that happens to me
constantly is just like, people
are like nice hat you got on
there.
Like, isn't it a nice hat?
Thank you.
I'm not giving it to you.
I just, I have the one on my
head, right?
My hair looks quite terrible
underneath it.
Sir, I'm glad you like the hat.
Yeah, Did you?
Give somebody a hat at a shop
off your head.
You know, yes, probably.
But you know what?
I I'm not gonna lie, it's a
pretty cool hat.
I don't want the hat.
I'm never gonna.
I don't.
Like the hat, is the hat
available you?
Know so I have AI have a rule if
you make it into my notepad like
if you see me actually put I say
you'll get something by the next
Olympics that's always my rule
it's.
Like, that's fair.
I will follow up.
It will get sent out eventually.
You might have to give me a
couple like and I said don't.
I said I don't feel, don't feel
bad because I will send it to
you and I don't mind if you
annoy me because as soon as you
make the list, right?
But if you if you're not on the
list, it's not.
It's not.
It's not.
It's a.
Fake thing.
It's a fake hat.
Thing I don't yeah, no, I'm.
Totally.
I'm going to get that.
We're going to send you.
We're making more.
There's some coming.
You know, in this economy, it's
really hard.
Textiles are yeah, commodities
are really tough with the like.
I'll just, I'll just, I'll blame
the FDA for everything.
FDA said no more hats, guys.
Sorry.
Sorry.
No, these are the last.
This is the last one.
But the other guy said he'd give
me a hat.
Yeah, well.
He, he's not on the that's why
he's not there.
I'm on the FDA committee for
actually that was for Camacho.
I get the big Camacho FDA calls
and they they just said this
technically this is a crime
right now that I'm wearing this
right.
This federal FDA told me that
this was the last hat.
This is like this hat was
grandfathered.
We had we had to file this hat
away right before the deadline
and this was the.
Last hat.
Oh my God.
Dude, blame the FDA forever.
Some of that shit was so funny,
man.
But when it first popped, you
had reps coming in and they
would put a cigar on the counter
and they like step away and I'm
like, the fuck are you just
bought that?
I'm like, there's nobody else
here.
Like what are we?
What are we doing like?
We're always watching.
What is going on here?
Oh, it's deadly and different
different companies handle it in
different ways.
You know, some are like deadly
serious, like a transaction must
occur for any And then you I
always envy like the, you know,
the kind of smaller company
that's just like you show up,
the trunk pops open and there's
just like AT shirt cannon full
of cigar.
You're never going to find us.
Come on, I.
Don't give a fuck.
You mind if I hook the guys up?
There's like 800 cigars.
You're like, all right, great.
That's perfect.
FDA came around.
They're like, oh, there's got to
be a lot of money in this
industry.
And then they're like, wait a
second, where the fuck is the
money?
You know what happened here?
We really need a judge to
fucking slap us in the face and
be like, that's a bad idea.
And that's pretty much what
fucking happened.
You need a lighter?
No, you're good.
No, I'm bleeding somehow, which
is exciting.
I think I got a paper cut
That's, you know, this is this
is the kind of grinder I am.
Yeah.
You're not going to Get Me Out
of the game.
Yeah, Wasp said.
Or you hurt or injured.
I said, coach, I'm hurt.
I'm not injured.
And here you are.
And here I am.
Bleeding all over our chair.
I don't think I'm bleeding that
much, but I was just like, I was
like, oh, this is good that I'm
bleeding on the podcast.
Hopefully I don't make a big
deal about looking at my hand
like fucking.
We gotta cut that out.
He looked his hand 70.
Five times he kept sucking his
finger.
He's a great guy.
The show went great but the
Camacho guy had like a weird
like baby thumb thing where he
always was called.
Somebody champ and he started
sucking on his.
Hands, dude, I would just clip
that so that I had like him RIP
head of a little fucking sucking
on his finger.
Actually the the first Camacho
event I did and I got a little
too nervous for it.
We we sponsored like a there was
like a motocross thing in the
Everglades.
We sponsored him and there was
this guy like, hey, man, you
want a beer?
And it was not, I'm not like a
man's man.
Like if you give me a beer that
I can't like twist the top off,
it's going to take me a minute.
Like I'll get it sorted.
But like, I'm not just saying
like eye socket like.
And I was like bang.
And he was like, you need me to
open that for you?
I was like, no, dude, I'm not
good.
No, literally sliced my finger
and he was like, are you
bleeding?
I was like, no man.
I was just goughing.
Blood trying.
I was trying to cutting light
cigars with one hand because I
just had one hand that was like
and I was like rapping like
cellophane.
What an quite literally the
easiest assignment was just
like, hey, you give these guys
cigars and I was like, man, no
problem.
I was like bleeding on a
Yingling.
I was like, this is going to be
great.
I'm my my and my brand
activation career to a terrific
start.
Can't wait.
I was fully activated at that
moment.
Fully activated.
You guys have Red Stripe?
What?
Is these are the liberty ones?
Yeah.
No, I thought his finger
bleeding.
Are you not paying attention?
I'm sorry I had a Palmer feel
like bad now in Friday.
Like we're not on.
Right there I had a Palmer
mount.
Well, Liberty, I don't have too
many, you know, cool limited
like, hey, here's this one from
I haven't been around that.
Long check out this super rare.
Yeah, I made this myself.
This is a triple Maduro from
1990.
Seven.
Yeah, no.
Original blends.
So I got some, you know, Liberty
21, our last Liberty.
I was like, that's a nice,
that's a nice.
That's as much as I can do in
the like, super cool rare
department.
Perfect.
Hey, I'm down with that.
Whatever.
I don't give a fuck.
You get in the hat before you
leave, you're talking about.
Yeah, that'll work.
You know, it's terrible.
It's funny that you talk about
your first ever kind of
experience because I just ran
into, I don't know the xeno
guy's name because I call him
Scott because he said.
That's not his name.
Exactly.
Scott Pierce because.
He told me that that Saka
thought he was Scott Pierce.
And I'm like, all right, Scott.
Well, that's like. 30 minutes.
That's.
Going to be your name moving
forward.
So I went they were giving out
like little Topo chicos.
Yes, and I'm like, OK, perfect.
I can fucking because I don't
really drink and I'm like
water's perfect.
So I go over there and I and
they're like, hey, we don't have
a bottle opener.
And I'm like, wait a second, we
got $100,000 fucking van.
We got a we got a cooler you
civically designed for Tovo
Chica.
And you don't have a single
fucking Zeno bottle opener in
the region.
I mean like what?
Well, they're so expensive, we
used all our bottle opener money
on the van.
Can we talk about like next
meeting maybe just.
Yeah, can we get an opener
maybe?
Something linked to the fucking
cooler.
I don't know.
That is the perfect amalgamation
for the cigar business, no
matter how.
And Davidoff, we're pretty
organized.
Yeah, there's always like that
thing.
You're like, you got the whole
thing here and you didn't think
about the bottle opener.
But he's gotten pretty good.
Did he pop you for you?
I just.
Took care of it myself.
Yeah, of course.
You're a man's man.
You can.
Open videos and look my hands
are fine.
No blood.
No actually I used the Zycar
scissors like the old school
ones before they got destroyed
and turned to complete shit and
they have a bottle opener so I
was like oh.
Whatever.
Yeah.
Now they're not as good.
Topo Chico.
The bottle opener though, what I
think they have a little.
Bottle it does.
Listen, guys, I don't want to
talk about politics, all right?
This is a nice.
This is a family show.
I don't want to get too
contentious.
Oh, fucking yeah.
Yeah, but the, the, the Topo
Chico, The thing is, and I don't
want to, you know, I don't want
to get too deep on this, but
it's just got the right amount
of carbonation.
I didn't think the water would
matter, but it just has the
right amount of bubbles.
It's like, you know, not too
much, not too little.
Perrier, it's just garbage.
It's way too many bubbles.
Very European.
I don't need that many bubbles,
you know, I'm a, I'm a red
blooded American.
You have too many bubbles to me.
I might start tap dancing.
I like doing a thing.
I'm like, do you have any?
I usually go for Pellegrino and
they're like, no, I got Perrier.
I go.
French.
Fucking French.
Honey, grab your things.
Really, we're out of here.
And I go OK and then we leave.
Yeah, I always have wondered the
the people that are like, can I
get a Diet Coke And they're
like, is Diet Pepsi OK?
Like I want to meet those guys
that are like, absolutely not.
My wife's like that.
My wife when I think Pepsi.
She I love that.
It's like, no I.
I go, yeah, that's fine.
She just looks at me.
I'd rather you spit in my face
and give me a Diet Pepsi.
What am I, fucking savage?
You're out of control.
You have to draw the state lines
like no where.
This is a Pepsi household, all
right.
I'm not going to.
I'm not going to change it for
anything else.
So how long you been doing this?
So I I've been with Davidoff for
about a year and a half.
OK, It's great.
Man, and there's been no hey,
listen, tone it down.
No termination clauses.
There have been, I have and I
have kind of realized that like
my.
There are parameters.
My mental and physical health
and, you know, career success.
I was, I was actually talking to
WASP about this earlier.
I was like, it's kind of hard
because I, I had built my
reputation a little bit before
I, before I ever got paid as a
cigar guy.
This was just a fun thing.
Wait, you get paid?
But yes, yes, but before I did
this, I was just kind of like a
weekend blow off steam, show up
to Lizona Palooza and drink 300
beers kind of guy.
Nice.
So as soon as you start getting
your health insurance in the the
same pond, you're like, oh, I
can, I only got a few.
You know, this is like a Russian
revolver.
I only got a few shots at this.
So, so my Davidoff career has
been toned down.
But I, you know, a lot of the
guys when I got hired were like,
oh, here he comes.
Like he's gonna be here he
comes.
I was like, actually I'm, I'm
like pretty tame now.
They're like, no, you're not
like, you know.
Yeah, we know.
Prank the tank.
And I was like, no, like, I, I
swear I'm like pretty normal.
Yeah, no, come on.
But it's like I'm, I'm getting
older.
I'm not like old.
But last year I turned 30 and we
did 40 BBQ events.
I immediately got gout and I was
like, what am I like?
I used to make fun of people.
I was like, what am I?
Like a medieval king?
The rich man's.
Disease.
I was like, this is ridiculous.
And I was like, and it's even
more humiliating.
Like, I don't know, like in Game
of Thrones, like kings get gout
because they're eating so much.
It's way worse when you're in
O'Hare and you're like hobbling,
like you got hit by like a like,
oh man, what's wrong?
You should twist your ankle or
something.
No, I did 3 BBQ.
This week and drank. 4 Ipas and
now I can't walk for five days.
So it's like you know, and when
your doctor's like you are, you
don't look good.
And the last time we said?
Here that you're 30 and your
liver says. 55 So I've toned it
down.
I've toned it down, but you
know.
Reasonable.
You be reasonable.
I'm just like, I can only, you
can only do so much, you know?
And there's some of those guys,
I don't know how they do it.
Some of the guys that are just
like, it's like like Frank Gore,
you're like 20 years in and
there's they still got the same
engine, right?
I'm hungover for 5-6 days now.
So I'm like, I pick my spots.
That's that's I haven't gotten
in too much, you know, hot water
and I haven't had too many sit
down conversations that are
like, Hey, you can't.
I did get I used to make my own
event graphics and I thought it
was hilarious because I would
make just terrible event
graphics because you know, if we
send you a graphic and it's like
a little like, Hey, we have an
event.
If I post that 50 times, nobody
cares.
Nobody's going to even look at
it or see where I am.
So I was making my own graphics
and they're like.
Hey, so we're like a giant
company with graphic designers
and just like make.
We have.
Horrible graphics.
We have a team for that you.
Can't like make horrible
graphics.
We have like standards.
And I was like, oh, I've never
had standards before.
Right, this is weird.
Well, I mean, did you see Justin
Andrews standard with the
fucking?
Oh yeah, do you have?
One of those own cut outs that
you used to put.
Up on I would like to, but I'm,
you know, I'm a, I'm a low ego
kind of guy, right?
I've been working, I've been
working on getting on.
I'm like, I don't need a picture
of me on the poster, but like
sometimes people are like, who
are you again?
Are you like the photo guy or
something?
And I'm like, well, I'm, I'm not
saying I'm a draw, but I'm like,
I guess I'm the guy for this,
right?
They're like, oh, OK, that's
what's your name, Nick?
Was it Nick?
So I gotta work on that a little
bit as a, as a brand active, as
a brand ambassador, you know,
brand activation manager.
You gotta pump yourself up a
little bit.
You know, I can't just be like,
oh, it's just little old me.
But I'm also like, you know, I'm
like, I'm not like Rocky Patel,
like nobody's nobody's like
honey, cancel the plan.
Jack is coming Jack, and he
might tell some Dick jokes or
something like we we gotta you
know, so I know my place in the.
Not going on the cruise.
He's going to be there Friday.
We have a big thing Friday.
So you know, it's kind of that's
that's the when you're like a
you're like a brand ambassador,
but you're not the I'm not the
guy.
I'm not even the guy.
I'm like, there was like five
guys before me, right?
The guys.
I'm like the current guy, you
know that's are.
You going to teach us how to
Retro Hill?
I I do do that which is which is
just terrible, but I hope.
That's a Christian thing.
Right.
I have to be like, do you guys
know how to smoke cigars?
And then, you know, you're,
you're at certain places where
they're like, yeah, dude, like.
Right, but can you retro?
Like, but do you do that?
And then some people are like,
no, actually I don't.
And I'm like, oh thank God,
that's my.
Thing.
Now I have a thing.
No, at least I can be like, hey,
have you smoked a cigar before?
Right.
But Camacho's a little
different, you know, like we
have.
We have a dab it off guy and
he'll talk about the pH of the
soil.
Who's the Davidoff guy?
His name is Alex Weghorn.
That sounds like the Davidoff.
Yes, he's very, he's very prim
and proper and you know.
He always in a suit.
He knows like the PHS of things.
And for me, pH levels, yeah,
they're just kind of throwing me
out there and they're like, hey,
man.
Whatever dude, just fucking.
Entertain, Entertain the people.
We have scorpions.
There's monkey, there's.
Scorpions out there do this
thing.
Do the thing with the stuff.
We're going to put a scorpion on
the keg grade.
It's going to be great.
Perfect.
Yeah.
So that's the, you know, but
it's a different clientele.
Well, a Camacho smoker does not
really.
They're not like, hey, they're
like they.
Really care the pH of the.
This is a good cigar.
This is a good.
This is.
Yeah, that's exactly it.
We used to say that like a like
a Davidoff pairing is like
caviar and there's a champagne
and you know where the champagne
is from.
And a Camacho pairing is like,
this is what we're drinking.
That it's like I kind of say
it's an idiot proof brand.
You know, it's like, hey, I
think it's a good thing.
It's it's approachable.
You're like, hey, the yellow one
that's not as strong, right?
Red one, that's stronger, right?
And that's why it's red.
And this is yellow.
We make it look for you.
OK.
And it's like, all right, that's
good.
That's it.
That's, I mean, yeah, that's a
good like a level up for a, you
know, a regular cigar consumer,
but.
It's the best.
It's the best for me because
then I get to hang out with
those kind of guys, you know,
like I'm not too obviously, I'm
not too prim and proper.
So you get to, you know, kind of
be with the every person.
Now people are like, woah, do
you get to go into any really
cool places?
And I'm like, I get to go to a
lot of really cool cigar shops.
Not a lot of them are located at
like the Ritz Carlton.
You know, we're in like,
Tuscaloosa a lot and like
Mississippi.
You got to some shit ones too
though, right?
Yes.
And it's like.
It's like it's like, yeah, but
that's those are the best kind
of guys.
I like my favorite cigar shop is
like the if you moved anything
off of the wall.
You would see the.
Stain on the wall.
And it's like if it has hot
water, like if you turn the hot
water handle and something
happens, it's like we might not
be in the right place.
Like every my kind of cigar shop
that I would hang out at, if you
turn the hot water handle,
nothing happens at all.
There's no reason to have it.
You know, it's like just the
cold water and the chairs.
It's like we got new chairs a
couple years back.
It was a it.
Was a big deal.
We found them on Facebook
Marketplace slightly used.
At that time it was pretty huge
for us that we got those new
chairs and that's kind of my,
that's my favorite.
There's no tape on these at all.
That's my favorite, like, place
to hang out in and I like to be,
you know, my ideal cigar shop to
hang out in.
People are really mean to me
there 'cause then that's the
kind of you want to be like, you
know, it's a ball busting kind
of shock.
And that's why I like, you know,
going like Philly or something
where it's like a guy comes in,
it's like fuck this guy, what
the hell, let's kick his ass.
How's your wife?
How's the kid?
I'm like, this is perfect.
This is exactly what it should
be.
This is a sacred thing that we
have to defend for as long as we
can get away with it for like 5
more years until like you have
to smoke in a cone, like a cone
of you know, with a vacuum on
top of it.
Cone of Death.
Yes, I like that it's AFDA
thing.
It's AFDA thing.
This is something they're
working on.
I was working on so when I
before I was a before I was an
employee of any cigar company.
I worked for a cigar website
called Cigar Dojo and I never
finished what?
You worked for.
Yeah, so that was where it.
So I lived down the street from
them and they had a website in
Denver.
Yeah.
And I was like, hey, I live like
15 minutes from you guys.
Can I like to hang out or
something?
And they're like, actually,
dude, can you like review
cigars?
I was like, I don't really know
a single thing.
They're like, we'll give you the
cigars for free.
I was like, you'll give me the
cigars for free.
This is incredible.
So I did that for some years and
I just had a day job and then
eventually I was like, might as
well, you know, I'm already
here.
But I I was writing this like
science fiction short novel in
which this is in this is in the
future.
The FDA created like a robot and
it's policing everything that
could possibly be bad for humans
and then it becomes post
apocalyptic because humans are
their own worst enemy, right?
So yeah, so I actually got like
3 or 4 chapters in and then I
got a.
A.
Real job you got.
Another job, right?
I I had to actually do stuff,
but in that you guys would have
loved it.
I mean, the the premise of it is
Hector Alfonso from Espinoza and
Steve Sacca, they get together
and they hear that there's one
cigar left in the world and they
go on a quest to find the last
cigar.
And they like go to Coop's
garage.
And Coop is like operating like
a pirate radio station.
He's still podcasting like 20-5
hours a week and like the FDA
bots find him and he's like you
guys, you guys can escape
through the, through the,
through the cella, go through
the cella.
And then he this, I actually
wrote this part, but he was
like, he was like, I got some
lead for you guys.
It's 93 box worth.
And he's like, take him out.
There was a whole chapter.
So I had a theory that Rocky
Patel cloned himself in like 05
because he'd be at everything
for years.
And I'm like, there's no way
there's one of them.
There's got to be like 5 or 6 of
them.
So we'd kind of catch that.
We run into Rocky at like a show
or like an event or something
and we kind of catch him maybe a
little tired.
And I'm like, that's one of the
clones that's that's like he was
too tired.
I could tell that that was.
And then there was like a Mad
Max Drew estate thing where they
had like a whole like kind of
posse and I got pretty far into
it.
I probably should finish it.
If I ever get fired from
anything, if I ever have a nice
unemployment gap, I think I'll
go through with that and get
that sorted out.
So how long have you been micro
dosing?
Maybe he didn't really write the
book.
It's all in the mind, brother.
I really didn't write as much of
it as I pretend to.
I think there's like 1/2 a page
down but.
That's a lot of stories.
For like in theory, it's
basically done.
And that was that was my yeah,
that was my cigar industry start
was the was the cigar Dojo and
just writing funny articles
about, you know what different
cigar guys wear this.
And I hosted their I Co hosted
their podcast for a while.
And then I worked for Alec
Bradley as a as AI don't know if
I would even call myself a sales
Rep.
That was my position.
But I was just kind of a a cool
dude on the West Coast rolling
around.
And then I got a job at true of
state and then I'm here.
That's the whole.
I met Bradley.
He's the greatest.
He's fucking cool.
He's the coolest dude.
He's so chill.
I he he had a mustache for a
long time.
I went full stash and then he
saw me at a show and he was
like, or the big smoke and he's
like, I'm thinking about going
full stash.
I need to go stash.
He would never claim this.
I don't think that he would
admit that I went full stash and
then he just had a more powerful
stash, right.
I have no choice but to just
take my hat off to a more, you
know, I I had to bow down to a
more powerful stash.
He's he's stash alpha dominance.
Then I had to.
I had.
I had to, alright.
So we see him.
We gotta go.
Is that the Jack stash?
Is that the Jack?
So Jack inspired that, correct?
And he would he would deny that
that that was, but that that's
exactly what happened.
I was breaking.
I was breaking his balls at the
like country thing.
And like there was a company,
another brand.
I'm like, Oh no dude, you don't
know.
They were making it out of
rices.
He's like, really?
I'm like, I have no fucking
idea.
I'm just.
Fucking with you just like
saying stuff, yeah?
Just randomly fucking.
It's like, oh, I'm like.
Didn't they try to sue you?
A.
Couple of years, yeah.
Wasn't there a lawsuit?
Or something.
Remember, that doesn't tell me
anything.
I would just play along with it.
Oh my God.
I think they got a fine and
rare.
Don't you have a fine and rare?
No, there's just rare and fine.
That's good is.
That good, right?
Yeah. 20% it's.
A little different, yeah.
Is that a big fucking whatever
the hell the shape they're
called?
I don't even know.
Have you guys gotten sued yet?
You have to have been sued yet.
Nobody's no I'm.
Shocked at this.
So are we.
You've been doing your.
You're doing your damnedest to
at least get a quick.
Little you know, here's what I
can tell you is that we don't
run from the conflict.
We kind of like run towards it.
So if someone's kind of fucking
upset or butt hurt or whatever
the case may be, I'm like, look
like you want to have a
conversation like let's.
Let's talk when I come on the
show.
It'll be fine.
Yeah, we, we can talk about it
on the show.
We can talk about it all.
We'd.
Love to have your lawyer behind
the paywall, right?
Yeah, we can do it.
We can Patreon the.
Right.
The deposition all of a sudden
here in the background.
Don't say that.
OK, OK.
We're being told.
We're.
Being.
Told we cannot answer that
question at this time.
I'm told that that's going to
have to be clipped out of the
paywall portion of the show, but
that's all right.
And we got a disclaimer at the
end of the show, so you know, we
do a.
Very detailed disclaim.
Can you just disclaim anything?
It's just like a verbal like I
disclaim.
Please dab it off of Geneva.
Don't be mad at me if we.
Say alleged a lot, too.
Yeah, we and we throw.
I'm a huge alleged guy.
Yeah, that was all alleged.
Yeah, allegedly.
Or like if I say something.
That's what we heard.
If I say something then I'm
like, oh, that could give us
some fucking trouble.
And allegedly.
That was alleged, Yeah, alleged.
That was all.
This is that 20 minute story
that we just told him that.
Hearsay.
Maybe it's fake.
Yeah, that's.
A book, that video that we
popped up, that was, it was an
alleged that was who knows who
recorded that.
Completely horseshit, but you
know, maybe factual.
It could be anything.
Yeah, that's my favorite.
I mean I'm a big gossip and it I
don't, I don't like talking
shit, but I do like sharing
information.
How do you not talk to Jack
Teranio every week then?
I do love talking to Jack and
the whatever that was.
We'll cut that out.
Don't.
Worry I do love checking to kick
it Bing bang biggie I like.
Get a stroke on the show.
We don't know what happened.
Because I'll be like, oh, that's
horrible.
What did you, what did he say
exactly?
And I'm like, you can't tell
anybody.
I'm like, no way.
Tell anybody, dude.
You can't tell anybody.
What I.
Just heard but this is.
This is what Jack just.
Heard can't repeat this.
I I won't tell anybody but but
this is what is.
Allegedly happened Allegedly.
Or, or just like, yeah, man,
this is the the issue is, is
that I don't really do a lot of
research on anything.
And most of my facts just come
to me from an old guy at a cigar
store and I just am kind of
gullible.
So I'll just take them at like
face value.
Yeah.
And believe it.
Like the last debate, this guy
was like, they're sending an
animatronic Biden up on the
stage, right?
And he's not even going to be
there in person.
And I was like, I was like
texting my fiance was like, it's
fucking crazy.
Apparently.
They're sitting, apparently.
Biden, Disney.
They Disney to make these
apparently.
They're doing this on Zoom or
something.
I saw him.
I was like, oh.
Shit, I guess I should probably
really him.
I probably shouldn't make that
on face, but I'm going to be the
the most scammed like grandpa of
all time.
Yeah, because they're getting
more sophisticated.
I was really able to sniff out
Nigerian Princess 30 years from
now, they're going to be able to
like clone my, you know, they're
good, My niece's voice and it's.
Me, I need the credit card
information.
No, no problem.
Here you go.
What?
My social Yeah, OK, it's 1-2
cigar hustlers said that they
get.
A10 and 2:00 on that deal.
OK, that sounds.
That sounds right.
We'll put that in.
OK, that sounds good.
Well, oh, and they get some
cutters and lighters, all right.
Yeah, yeah, I remember saying
that.
Sent some hats.
They said it was no problem for
the FDA stuff and the hats.
All right, That's OK.
Yeah.
That's and that, so don't look
at that.
He talked to President Snoop
Dogg and he said that everything
was totally fine with the whole
that situation.
We like to when, when somebody
comes after us and they say,
hey, that wasn't true or
whatever, we just say, well look
man, we don't fucking Fact Check
our.
Fact checkers off he he quit
actually we we don't Fact Check
the board monkey was off that
day.
He was also putting on the.
Board monkey was gone.
Hey.
Board monkey, could you put on a
clip of that that water skiing
squirrel real quick?
You guys should start doing just
that.
Kind of stuff.
Just like not even have a topic
and just be like, Hey, can you
put on that water skiing
squirrel quick?
Oh, that's crazy.
That's that's amazing.
What's?
Really kind of fun is we never
have a fucking topic, we just
kind of wing it.
I think that's the.
Best way to do it?
Oh my God.
It'll sort itself out.
It's 100% real.
And then if you're like, if
you're like, OK, So today, first
of all, if it's like a cigar
person, odds are people don't
really, they're not like, Oh my
God, I got to tune in to see
where Jack works before he was
at Camacho.
I've been dying.
LinkedIn might have had a little
bit of a gap and I got to see.
You I already had gout.
I'm trying.
To get home, no one.
We haven't got a lot of gout
information about Jack, and it's
like nobody really cares.
And then like they've probably
done that same interview 37.
Times, you know, isn't it's
like.
Hey, Steve Saka, League of
Pravada.
Was that a cigar that you mean?
Yeah.
Yeah, no, no, even Saka, he's
going to, he's going to answer
in a fucking humble, curmudgeon,
fucking angry way.
He's like, yeah, you know, I've
talked about 1000 times and you
know what?
I didn't really have a lot to do
with it, but I was everything in
it and then let me know all
about it.
Yeah, but so I was the brand,
but I really wasn't.
It was.
I was just there.
Yeah, so that's that.
It's a better way to go, you
know, more loose free form.
And then if you get a lot of
structure, some of the other
guys do that, you know, you
don't have to have like a, you
know, we don't have to talk
about our favorite, you know,
cigar bands or anything like
that, like man.
Some of the shit that I don't
have social.
Media don't ask the band
question.
Some of the some of the shit
that I see on social media, when
I see the clips from the other
podcasts, I'm like, are we
similar to them?
Because this sucks.
This is fucking bad.
This the this was the highlight.
This is the.
This was the.
Best they have.
This is where.
They had to go back in and clip
that 62nd portion.
This is what they wanted.
Nobody.
They didn't tell anybody to go
fuck themselves on this 62nd
portion.
We have 3 go fuck yourself in
the last episode.
My podcast is really interesting
because we smoke a cigar and
then we say what we think about
it and then the first third of
the show, we talk about the
first third of the cigar and
then the second third and then
and then we do the finale and
the great finales.
We ask people like how they like
their steaks cooked.
Like really controversial
really.
We really like to get into
riveting stuff stuff.
And it's like, well, actually, I
sous video my steaks.
Whoa, this guy over here, look
at this.
Bored.
Monkey put the sous video this.
Bored monkey Can we get a can we
get a sous video spelling real
quick spell check on sous video.
All right, well.
I want to talk to you guys about
an idea.
Go ahead, tell me was.
This a microdosing idea or just
a random A?
Lot of my ideas are pretty bad,
but OK with every bad idea.
There was a really great idea at
one point.
So verbal disclaimer, verbal
trademark.
If if anybody tries to steal
this idea, I will come after.
You, I will come for you.
With the full might of whatever
lawyer I'm related to, if
they'll.
Send an e-mail.
I'm sure you can call Davidoff.
I'm like, hey, you got a guy on
retail?
I would never call them.
Hey, I'm trying to sue a guy.
So like you did what?
Let me send you this podcast
episode.
I didn't Oh the OK, you
shouldn't have said any of that.
So I'm trying to think of the
next, you know, I want to create
a self lighting cigar.
And my thought was like to put
like the paper on the end.
It's just super flammable.
So it doesn't light that up and
then it boom lights itself.
I think that the technology,
it's going to be like Avatar,
where it's like he had the idea
for the movie.
He just had to wait for the
technology to catch up with it.
I think that that's my next
greatest hit some type.
Of battery or something like a
fucking.
I don't know, I think that when
you, we can't really, we can't
really get too much into the
logistics cause the idea falls
apart pretty quickly once you
actually try to work.
I was trying to think of maybe
the box like you could have, you
know, those old school like when
you had the actual cigarette
lighters, right?
If you could just like just like
cigar in the box.
But then if you get into that,
it's like, well, couldn't you
just have a lighter?
Like didn't you guys give away
like 7000 lighters last year?
But I was thinking like the
actual cigar itself.
I don't know, maybe you just
like and it just.
Oh, hit the end.
Well, 'cause you can't use a
lighter to light it, 'cause then
it's not.
No, no.
You just like hit the end on the
counter or.
There's a strike or something on
it, Striker.
Built in.
Oh, striker built in.
I feel like the flavor of the
cigar would be pretty terrible.
Like the first third.
You got a first third.
You just let that go.
It's an unfinished foot because
it is unsmokable for the 1st 20
minutes or so.
Oh.
Dude, let's be honest, there's a
lot of shit that's in this
industry that's unfucking
smokeable, but people will smoke
because woo, you know that's.
I really, I'm trying to take a
lot of the artistry out of
cigars, yeah, and go full
gimmick with this beautiful
Yeah.
So here's.
What we did, we found the
fucking biggest pieces of shit
for leaves that we could
assemble because we know you
don't really give a fuck about
that anyways.
And we?
Soaked the end of kerosene.
All you got to do is just hit it
really hard.
You wave.
It could be like a beer opener.
There you go.
A01.
Oh wow, maybe that's why don't
you put that in the pocket
later.
We're all going to be in Turks
and Caicos one day on a beach,
retired collecting self lighting
royalty.
Checks.
Whoa, whoa, that one lights
itself.
You got to pay your. $2.00 I get
$2.00.
I get my 2.
Bucks $2.00 That's the Cigar's
$47.
R&D costs US $12 million.
We're going to make money on
this thing eventually,
Eventually have a, we have a.
Pretty It's a long game.
It's a 10 year deal break even
around 8.
I had AI had another pretty good
idea.
That was a bad idea, sure.
You want to give all these away?
I'm actually.
We have like 7.
We'll put this part, we'll put
this part behind the paywall,
OK.
But I was thinking what we
should do.
I, I, I'm going to call it
Davicash and we should just give
all of our retailers.
Bitcoin.
Credit cards and just let them
run it up with whatever, right?
What are the Swiss grade at
banking boom all of a sudden,
all of a sudden I don't even
need to sell the cigars anymore
baby, we got we have these we
have absorbed the industries
debt.
They're not, I mean, and if they
default on it, guess what, you
know, Gino Davidoff was a
retailer at Hearts.
We just.
Absorbed a bunch of cigars.
Boom, this CI started.
Well, maybe.
I don't know.
I don't wanna get.
I gotta.
Be honest, I don't think it's
that hard.
I think you can walk into
probably 80% of the retailer and
say, hey, you know, we're just
gonna take over there like, OK,
guys.
Thank God, God.
Is is it right if I just sit
here and smoke some cigars in
'cause that's what I've been
doing for the past decade
anyways, yeah.
That's good.
Actually, we shouldn't have
given you $80,000 in credit card
debt to do this.
We probably could just probably
could have just asked day one.
Just walked in.
Just walked in with this fucking
new staff.
All right perfect now that's
that's how we workshop that's
how we beta test these ideas and
get them to the next level.
That's exactly it that was that
was another one of the
groundbreakers for me.
I think that could work out
pretty good.
I.
Think it's a good one, yeah.
Another idea I had.
This one, this one's actually a
joke.
This one was actually a joke.
Actually a joke.
I was like, what if we just
stopped paying taxes for like 2
years?
Like 2 years we stopped paying
taxes.
We just see if they catch us and
then if they do, by that point,
the words we're in, we're great.
We're so far.
They that one a lot of people
didn't think was that the other
two was like he there.
That one was like, hey, you
should stop.
You definitely shouldn't tell
this on a recorded medium.
Let that let that one go.
You're getting audited for the
last 17 years.
You should.
Probably not tell anybody that.
Yeah, it was contacted by the
IRS today.
I don't know.
They said something about me not
paying for the past two years.
I pay my taxes.
I think.
I don't know.
I don't know.
There's no way of knowing, I
think.
That you have a guy, he says he
does it.
So I have a guy, his name is
Nick.
He says he's been.
He says he's been really hitting
the ground.
Cars.
I do that a.
Lot that's a that's a classic
move of mine where I just I'm
like future me is way better
equipped to handle this like
future me will love to fold this
laundry when I get home from
this trip.
He's got this and then you you
run into that situation.
You're like, oh God damn, future
me.
I really should have.
I really should have prepared
for this situation that I knew
about well in advance.
Present day me says what the
fuck was I thinking?
That's good.
You just kind of, you know, if,
if if when it comes to problems,
if you ignore it long enough,
it'll either go away completely
or significantly get worse.
Yeah.
And I'm a gambler at heart, you
know, say which what way is this
going?
Feels like I.
Mean at this point, it feels
like 5050.
It could go either way.
Let's take that gamble.
Yeah.
All right.
Well, you want to wrap this up?
This feels like a good fucking
punk.
Did we start I.
Don't even know what happened
that, yeah.
I think we started recording
this.
I hope so.
Last thing I want to.
Hear is just the pre show.
Oh, we got you know what?
Sorry.
That's a serious questions.
We got to start all over again.
Do you remember everything you
said?
Yeah.
Do you remember the next?
It was good, right I've.
Actually had to do that once or
twice.
And the nice thing is when I go
back, I'm like, you know what?
I really, I think we can kind of
fine.
Like we can really fill in
politics.
I had the outline but you guys
would just have to like laugh
the same amount.
That would be the oh, we're good
at that.
You'd have to.
We had to do that with John
Kearney left, right.
If we got that new gear.
We called and did an interview
with him over the phone when he
left LFD and then nothing
recorded.
Not a damn thing.
Not a damn thing.
No sound, no video, nothing.
Hey, we got to do it again.
Yeah, we got to call you.
We have.
No, we don't even have a backup
to the backup at this point.
But listen, if you if we started
the entire thing over again and
you acted like this is the first
time here, Palmer would laugh at
everything he doesn't remember.
Anything I don't remember anyway
so.
No idea, you're like the guy
from Memento, right?
Yeah, you just have different
tasks throughout the day
tattooed on your body.
What the fuck?
Is he has those?
Fucking I have a podcast.
What's the black magic?
Am IA wizard.
You know what's really kind of
funny though?
Is like when we did when we
fucking on our Patreon, when
shit went sideways, I picked up
the phone with them and I'm
like, did we say anything really
bad?
And I'm like.
Like you're asking the wrong.
Guy No.
I.
Don't think so.
All's sending fine.
So Jack Toronto's a Patreon.
Like, hey, did we say anything
bad?
He's like, yeah, dude, yeah. 22
minutes at 48 minutes.
When you said this, I'm like, Oh
yeah, we did say all that shit.
Like oh man, I guess it's pretty
fucking funny though.
At the time.
I had one of those Juan Cancel
used to do in his office like a
1:00 AM podcast, right?
And there was a day where he was
like, oh man, the podcast last
night was unreal.
And I just had 0 memory of like
microphones existing and that.
And I was like, dude, there was
a he's like, oh, you weren't on
it.
I was like, oh, oh.
Thank God.
Oh my gosh.
Thank.
Thank you.
I was like, dude, you can't be
doing 1:00 AM podcasts.
You had to go hard in the paint
back in the day if you keep
referencing Juan Cancer.
Oh yeah, yeah, yeah.
That's that's why I never call
him when I mean the reason that
he did.
I'm like, oh fuck, I got to
maintain.
Actually one, I'm three years
sober.
I thought I saw you down, left
the stuff behind.
Drops like 80 lbs fucking lean
mass just fucking Jack the shit.
One's a legend.
He is.
I met him like 100 fucking years
ago on one of these Drew Estate
things.
Yeah, yeah.
Yeah, yeah, one of my so when I
became a Co host of the Cigar
Dojo podcast, Juan would do
these Port Authority, like he'd
have these big Port Authority
like charity events and he was
such a good guy and he would
have literally tons of guys from
the industry.
Everybody would go up and they
would do this event.
So he told us he's like, hey,
I'm going to do a podcast and
I'm going to have Carlito there,
Jonathan Drew there, like Ledo,
everybody like, like, and I'm
going to get all of them on the
show and I'm just going to walk
around the event and we're like,
what's your like Wi-Fi?
Like, can we get a speed test?
He's like, oh, it's perfect.
We're like, are you going to be
using a phone?
I'll do, I'll have like a
headphone plugged in and jeez,
OK, it's like so but you're sure
that no, the Wi-Fi is great.
So to the point where we made
the poster, you know, and it had
all the guys faces on it and we
call Juan, you know he doesn't
pick up until 5 minutes before,
right?
Clearly a disaster like that.
So then I just had to pretend to
be all of the people on the
show.
So we just did like a thing
where I would just come out and
come back in and just pretend to
be like Jonathan Drew.
And at that era that was like
the two hat JD.
Do you remember when he would
wear the beanie with the hat on
top?
So I, you know, it's a good
shtick.
I had like 6 hats on and then I
would just kind of try to run
the list and that was they're
like, hey man, we need you as
like a in case Juan can't sell
schedules guests like a bag.
Could you just be here and be
like our relief pitcher in case.
And then I never left.
That's that's how I'm still
telling Dick jokes to this day.
You know that was my.
Legacy, I get it.
And then Kamacho said We need
this guy.
We need.
To get exactly, we don't have
that.
Ticket Well, I could tell the I
could tell the whole Camacho
story, but that might be you
know, that's that's another
that's like a whole 10 minutes
on how I got this specific.
Job, I'll give you 10 minutes.
Go ahead.
So.
And we'll end on that he.
Didn't want to tell.
I know that's exactly what I
wanted.
To tell good they're wrapping
up.
I I.
Would tell the story, but it's
really, really good.
It was.
Funny because I perfect because
I told WASP.
I told WASP.
I was like, I always have to
tell this story.
Oh, do you podcast well?
Then don't fucking say.
This, it's such a good story
though the listeners, in case
they hadn't heard it.
So I was at Camacho.
Camacho opened up their guest
house and they had had they
hadn't had anybody down there.
They had a brand new factory,
brand new guest house.
They said, Hey, we want you
cigar Dojo guys to come down and
do like a beta test of the and
kind of like, you know, tell us
what works, what doesn't work.
We're going to take you guys all
around.
So the first night I was over
served by Nick, the bartender
down there was another.
No, it was me, it was myself.
And I, I woke up the next day
and I was like, oof, like that's
a little hazy.
I don't really remember all the
blocking and tackling.
And they're like, dude, you made
a lot of promises that there is
no way you're going to be able
to keep last night.
And I was like, like what?
They're like you promised us a
Camacho tattoo.
I was like, I'll do it.
Like you'll do it.
Like, all right, so if we get, I
was like, I have a couple
stipulations.
You know, I had a whole list of
things.
I was like, I need a, you know,
a lot of cigars.
I was like a first class plane
ticket back.
I was like, I would like if I
ever show my tattoo at a
Davidoff board meeting, I would
like to be granted entry.
And I was like, and then you
guys just pay for the tattoo and
it's got to be a real tattoo
artist.
I'm not just making any old, you
know, Tom, Dick or Harry down
in, you know, I want Don Lee.
'S guy with a pretty I.
Want.
I want Don Lee's best.
You know, I really want the Ink
Master down here.
I want the guy that's $5.00 an
hour.
Yeah, I want to really want the
nice.
Not the $0.50 an.
Hour so they so you know,
they're like, all right, we're
going to find the guy like, all
right, find the guy like, OK, we
think we found the guy.
This guy does tattoos.
All right, that guy does
tattoos.
OK, He says he's coming
tomorrow.
OK, he's coming tomorrow.
So I call my mom, I'm like, hey,
mom about to do something pretty
stupid.
She's like, I just think about
like the needles.
Oh my God, I actually hadn't
thought about the needle, but
I'll tell you it'll be fine.
It'll be totally fine.
So we're doing like a live
podcast because we're giving
away a trip to Camp Camacho, the
inaugural camp Camacho.
So we do a podcast down there
and we're wrapping it up and you
know, I kind of forget that it's
happening.
So that's what I always like to
specify.
People are like, Oh my God, were
you hammered when you got your
Camacho tattoo?
No, I was sober when I made the
decision.
When I came up with the idea.
Obviously I was not in my right
state of mind, but this guy
walks in and he looks like a
shrinky dink T paint.
Like he literally was wearing a
top hat.
Nice.
And he had dreads, but he was
like 411 and he kind of walks up
to his, he goes in perfect
English, not even an accent.
I don't speak any English.
He was like a Family Guy.
Bet he was, he was like, no, I'm
serious guys.
Like I only don't speak any
English.
Like, and then that was it.
That was all he had.
And he he printed out the
Camacho logo and he had like
the, you know, Goldilocks and
three bears.
He had like one that was like,
it was like offensively small.
Oh my God, if I'm going to do
it.
And then he had one that was
like, like it would have been my
entire back.
I was like, all right, I can't
do that.
So I picked what I thought was
like a reasonable sized, you
know?
But it wasn't.
It's a lot bigger on that, as it
turns out, when you transfer it
from like a like a piece of
paper to your body.
And then he was like, all right,
where do you want the tattoo?
And he was like, here, here.
I was like I know like a normal
option but the the funniest
option would be a tramp.
I knew I was just going to say.
That so I, I, I have a Camacho
tramp stamp to this day now it,
it was pretty funny, but I say
it's like a bell curve.
Like when I got it, it was
really funny, right?
And it like has slowly become
less funny.
And I'm like, I think it's gonna
like bottom out in like 7 years
when I'm like, like I have to
wear like nice clothes to work,
right?
And then it'll come back when
I'm like a little old grandpa
with like a scorpion tramp
stamp.
When it's kind of faded.
Yeah, yeah, yeah.
But.
Like used whore.
But the best part was I was
like, it's kind of they're
already.
Approaching that the.
Skin was a little bit more taut
and people were like, oh, you
were young.
I was like, wow, I was 27.
I was like, I was like 20.
Years ago, yeah.
Like 20, I think I was like 25
or 6.
I was like, yeah, it wasn't that
people were like, oh, you know,
we've all been 19.
I was like, well, it was 18
months ago.
But I was like, I was like,
look, I live in Colorado.
There's no like, I take my shirt
off like 3 * a year.
I was like, I don't work for a
cigar company, so I just would
go to like, you know, Rocky
Mountain Cigar Fest.
So it'll be a big funny joke.
And then like ten months later I
was working for Alec Bradley.
And then like a year later I was
working for Drew State.
And everyone's like, you know,
it got to the point where when I
was still at Cigar Cigar Dojo,
JC Newman was like trying to
pitch like ad space.
Like on my human body.
They're like, we're looking for
like a diamond crown.
And I was like, I don't know if
I can get into this, like sort
of, but then, you know, I George
Romney, who was my predecessor
as the Camacho brand ambassador.
That's who Greg said was coming,
yeah.
So he got a he got a promotion
to like an in office gig and the
Camacho brand ambassador
position open or brand
activation manager.
I'm sorry.
And I was like, you guys, I
really need this.
I was like, I don't even know if
I can negotiate salary.
At least now it seems like, Oh
well, he's the guy.
So he has the stupid tattoo, but
he's the guy.
So it's not that crazy.
I was like, you know, if I'm
selling software, this looks a
lot more.
I was like I need the.
At least now I'll have the.
Sure, now it makes sense.
And it's like, you know, in a
situation like this, it's funny
to tell the story, but it's
always horrific when we'll just
be in like, Jasper AL, there's a
great cigar shop there.
And the Rep will be like, Jack,
why don't you tell them about
your tattoo?
And they'll be like, what
tattoo?
And I'll be like, oh, man.
And then, like, bastard.
You'll be like in a real like
gruff and tumble cigar shop
where they're like, yeah, just
dude, 68 hours on the old rig
and getting my all my dogs are
hunting dogs.
Like, oh, you got a tattoo.
That's cool.
What?
And I'm like, it's a scorpion.
So it's a scorpion that's bad.
That's good.
We can all agree that it's
scorpion is cool.
And there's literally been guy,
like there was a, there was a
guy that was like, like the
worked at the shop who did not
make eye contact with me the
rest of the night.
He was like, just like, I gotta
keep this guy.
I gotta keep this guy away from
me.
I was like, it was for a bit.
It was funny.
It's a, it's like one of those
classic, you know, it's like one
of those classic cigar job
tattoos.
So since then I actually also
added a baccarat tattoo because
what you really.
Yeah, I did what I, what I found
was at Davidoff.
If you wanna, if you wanna, you
know, take something if you get
a tattoo of the logo.
This has just been it might be a
unique to me experience if you
get a tattoo of the like.
You throw it in the universe if
it's a tattoo if you put.
Pen to paper on that bad boy.
Three to four years later,
you're going to it might work
out.
So yeah, I was.
We were down there on a trip
this last year.
So at what point did you say you
know what I really want?
Fucking baccarat?
What the?
So here's the thing.
Baccarat currently, you know,
doesn't have like AI was like,
I'm going to be global baccarat
czar.
Perfect.
I was like I'm a.
Baccarat.
And this is how, this is how
stupid I am.
I had never looked at the band
and I don't like card game.
I like to gamble in like sports
maybe, but I don't like gamble,
gamble.
So like if I go to like a casino
with somebody, I bring like 20
bucks.
I put like it on black and then
I lose and I'm like, I'm not
like a bad sport about it.
I just like, I don't like games
of chance.
I like to bet on like, you know,
a football game where I'm like,
yeah, I don't know what's going
to.
They got a good old line.
I think I know how this is going
to go.
So I had never looked.
I thought the baccarat was a
dice game.
So I've been joking about
getting a baccarat tattoo.
I was like, oh, I'm gonna get
like, or like a fuzzy dice
earring.
And people would, nobody would
laugh at it.
And I'm like, this is
hysterical.
Why does nobody think this is
fun, people?
Just don't understand.
Me, So I was down there, I was
like, all right, I'm doing the
baccarat thing and they're like,
all right, pull up a logo of the
baccarat.
So I was like baccarat dice and
then playing cards kept coming
up and I'm like, so I was like,
hey, can somebody give me a
background?
I looked and I was like, Oh my
God, it's a card game.
No, no preparation.
And then, you know, we're down
in Honduras.
So we had a, the tattoo artist
was legit.
It was a different 1.
He actually had his whole set up
and I was like, all right, this
guy looks legit.
But I was like, I don't really
know how I feel about like face
cards.
Like I don't know if I like
trust this guy with like a full
face card.
So I was like, you know what I'm
going to do?
I'm going to do 7:00 and 2:00
because it's the worst hand you
could be dealt.
I was like, that's so metal of
me.
So I get that.
And then afterwards somebody's
like, do you know like the rules
of back rat or anything?
Like you got a back rat tattoo.
It's not even the back rat logo.
Like what?
And I was like, no, what's the
rules of back rat?
They're like, oh, you're
actually trying to get like a
nine.
So like in this stupid way that
you got it.
You actually kind?
Of.
Like you kind of like back ended
yourself into a back rat tattoo.
So that's that's the next plan.
Next time you guys see me, I'll
be global czar of Baccarat.
Activation, but you do have the
back rat tattoo.
Yeah.
And it's he put like a little
flower on there.
I think there was something.
Lost in translation, so it's.
I, I sent it to my, my, my lady
and she was like, I would say
that's your most feminine
tattoo.
And I was like, oh, not exactly
what I wanted with this tramp
stamp for this one to be the
most feminine. 1 not exactly
what you want to hear, you know.
So that's that was the latest
development.
I just want you to know you
didn't want to talk about that
story on the podcast.
We're going to cut the whole
fucking thing.
That's great.
That's perfect.
This is for us, this is perfect.
This is just for us.
You know the tattoo thing does
work though.
Bam, Exactly.
See and.
Actually, you're the second.
Now.
Yeah, you're the national sales
manager.
Perfect.
Yeah.
Are you guys hiring?
I could.
Get another tattoo.
You've got a lot of skills, a
little.
The pay is fucking terrible, but
yeah, sure go.
Ahead.
Yeah, I'm the Postonia
activation manager there.
You.
Go Oh yeah, neck tattoo is the
fucking way to go.
Exactly at that.
Point cheek.
Just a teardrop listen, but it
looks like a teardrop every
trade show.
Look at that point, if you put a
tattoo across your neck, you're
either a unhireable or B you're
like fucking billion.
Yeah, you're so secure in your
employment that you're like,
this is just, I don't really.
Care.
You know what?
I did this.
I wanted to see if they fire me.
Yeah, I'm still here.
Yeah, apparently I'm fucking
essential Teflon here.
You're not getting rid of me.
You're not getting.
Rid of me fucking P right there
dude and fuck.
We had, so they're the, there's
like a family that still owns
Dabitoff and one of the their,
you know, it's the daughters.
The son had worked in America
for a long time and I never met
him and he lives in Switzerland
now, but he was there.
And then our our VP of sales was
like, hey, Jack, I'd like to
introduce you to Tom, like the
most important guy you're going
to meet, you know, as far as all
of this.
And I was like a very nice to
meet you, Sir.
And then he was like, hey,
Tommy, you ever hear that story?
And he's like, yeah, Jack show
him there.
And he's like, I don't think I
want to see it.
And I was like, Oh my God.
So I think that this is I think
that this is the ceiling for me,
but I'm all right with you.
This is where you're at.
I think that's I was like, man,
that could have been that could
have gone any other direction
but that exact way, but you
know.
It'd be funny as fuck though if
you stayed with Davidoff forever
and like you kind of got older
and like these tattoos acquired
and then you're like the head
fucking guy for Davidoff.
With all the tattoos.
Like, but you're always in long
sleeve because like you never
know, turtlenecks is not yeah,
fucking all the way up to here.
Like, yeah, no, I'm very.
Jacked, we're ready to put you
on the board on their forehead.
We.
Watch the tattoo story.
Jack, this is Jack.
Jack.
Show them your tattoo every
year.
Show them all of them.
All of them.
He's like a fucking breakaway
fucking.
Japanese Jack who something?
At this point, he's got.
Everywhere exactly right.
Like with every year of service
we had, we had another tattoo.
Well, Law was like, I'm dude,
I'm down to get the Zeno
Nicaragua logo.
I was like, I have to tell you,
I really regret this, man.
I know we make jokes about it,
but I just have.
To make jokes about.
It looking bad.
I have to make I, I they're
like, have you ever looked into
like tattoo removal?
I was like, bro, the next day,
the same day and they were like,
that's so dark that you're just
going to have like a scar, like
a like a scarred outline of the
I've thought about giving it
like a little hot tub back there
or something, you know, giving
him some nice accommodation,
right?
Build on it.
Build on the.
That's that's the next step for
me logically.
I like it.
All right, well, let's wrap this
up.
Let's go upstairs and fucking.
I guess we should get to work
relatively.
Soon right?
Sell cigars or something?
I think I'm surprised.
Sell cigars maybe.
Well, thank you so much for
coming on, dude.
I treasured.
This, this is a fantastic
podcast.
This is fantastic.
Yeah.
You know, now I just, I hope
that you compare this podcast to
everybody else's podcast.
You know, like this one was OK,
but it wasn't fucking like the
house.
No, I actually feel that exact
way.
Yeah, there was no actual like,
preloaded questions.
We have these guys being dudes.
Yeah, that's what it was.
Meant to work.
We don't like the work.
No.
It's like the authenticity of
you.
Stay ready.
That way you don't have to get
ready.
You don't have to prepare
exactly this podcast.
We didn't have a.
Tattoo artist here.
No, no, come on in Pepe.
Come in, Pepe.
Pepe, what are you talking
about?
Bored monkey.
Bored.
Monkey speak when spoken to.
Bored Monkey.
Get your tattoo gun out.
All right, let's go.
I want to see the tattoo now
though.
Oh, you're weird too.
We can need a picture of it to
put on the podcast.
I'll.
Show I'll flash the I'll flash
the, I'll flash some leather.
It's real.
It's really large too.
Oh wow, look at that.
It's.
Still there, I said.
I've developed some pollution.
Around it just doesn't say
Camacho.
Yeah, it's very ambiguous.
It could be anything, yeah.
Who knows, this is I'm a big
scorpion.
Fan A Cigar Hustler's podcast,
its owners and its sponsors take
no responsibility for the
opinions or statements made by
the talk show host or their
guest.
Statements are show topics are
not necessarily the beliefs of
Mike and Mike productions for
the podcast Providers and
opinions between talk show hosts
may differ.
It is not our intention to
libel, insight, or hurt anyone's
feelings.
We invite you to write the
show's host, Mike Stefan
Kevitch, with any feedback or
suggestions that you have for
their shows.
These broadcasts are presented
and made public as entertainment
in the hope that they will be
entertaining to the audience.
Show Notes
In this special bonus episode, we sit down with Jack Heyer from Camacho Cigars to dive deep into the bold and unapologetic world of one of the most iconic brands in the industry. Join us as Jack shares insider stories, the latest from Camacho, and what makes their cigars stand out from the rest. Whether you're a seasoned aficionado or just curious about the craft, this episode has something for everyone. Don't miss this exciting conversation full of passion, cigars, and a few surprises along the way!